What problem does it solve? Physical retail campaign materials often suffer from visual clutter, aggressive sales language, and inconsistent messaging across supports. This Skill gives planning, copywriting, and art direction agents a single operational playbook for the Movistar physical store channel, with explicit validation rules that catch anti-patterns before pieces are approved. ## Core Features & Use Cases - Support-specific guidance: Defines the unique mission and operating rules for each in-store format (window signage, digital screens, demo tables, product labels, A-boards, floor vinyls). - Automatic validation rules: Twelve codified rules (T01-T12) classify issues as rejection, correction, or alert, covering the three-second comprehension rule, price hierarchy, and frame limits for screens. - CRM coherence checks: Ensures in-store messaging stays consistent with the active CRM system, including Ventaja Personal territory and tone. - Use Case: A copywriter drafts an A-board for a Ventaja Personal campaign. The Skill flags that it contains price, installment, and specs simultaneously (rule T07), and proposes a single-claim alternative that invites conversation with the salesperson. ## Quick Start Review this in-store signage copy against the tienda channel playbook and list any validation rule violations with suggested fixes.
