What problem does it solve? When a Movistar campaign runs across multiple channels (CRM, retail stores, digital, Movistar+), messages can fragment, repeat mechanically, or over-pressure the same audience. This Skill gives campaign managers, planners, and copywriters a shared set of transversal principles and validation rules so every channel plays a distinct role within one coherent brand experience. ## Core Features & Use Cases - Ten transversal principles (P01-P10): Define lead channel selection, dominant idea hierarchy, per-client pressure measurement, non-invasive personalization, and the rule that commercial mechanics never override brand promise. - Cross-channel checklist: Ten approval questions covering dominant idea, channel roles, territory consistency, accumulated pressure, and trust-building. - Automated validation rules (TX01-TX10): Classify issues as RECHAZO, CORRECCION, ALERTA, or ALERTA CREATIVA, such as rejecting campaigns with no lead channel or correcting pieces where a discount replaces Ventaja Personal as the dominant idea. - Use Case: A campaign manager reviewing an integrated launch across CRM, digital, and Movistar+ loads this playbook to confirm the lead channel is defined, the same idea is adapted rather than copied per channel, and accumulated pressure on the target audience stays reasonable. ## Quick Start Load this playbook and evaluate my multi-channel campaign plan against the transversal checklist and rules TX01-TX10.
