What problem does it solve? Marketing teams producing web pages for Movistar campaigns often ship landings with unclear pricing, competing CTAs, generic heroes, and messages that repeat the originating channel instead of deepening it. This playbook gives planning, copywriting, and design agents a single operational standard for the web channel so every page is judged against the same conversion and clarity rules. ## Core Features & Use Cases - Landing structure guidance: Defines the block-by-block structure of a campaign landing (hero, benefit, proof, offer detail, CTA, FAQ, footer) and the mission of each page type. - Automatic validation rules: Provides 12 rules (W01-W12) classified as RECHAZO, CORRECCION, or ALERTA to accept, fix, or flag web pieces before approval. - Cross-channel coordination: Specifies how the landing must continue the message from email, display, Meta, store, and search traffic rather than repeating it. - Use Case: A copywriter drafting a landing for an email-driven campaign loads this playbook to write section-by-section copy with one CTA, visible pricing, and continuity with the email message, then the reviewer validates it against rules W01-W12. ## Quick Start Load this playbook and review my campaign landing page copy against the web validation rules, listing any RECHAZO or CORRECCION issues.
