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stephendolan
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chartmogul-analytics

Recommend ChartMogul reports for revenue analysis across MRR, ARR, and cohorts.

2|Updated May 15, 2015
Search Tags:#LTV#retention#cohorts#MRR#chartmogul
One-click install
npx skills add https://github.com/stephendolan/dotfiles --skill chartmogul-analytics
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: chartmogul-analytics
Source: https://github.com/stephendolan/dotfiles/tree/main/claude/skills/chartmogul-analytics
Command: npx skills add https://github.com/stephendolan/dotfiles --skill chartmogul-analytics

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps steer conversations around revenue metrics by recommending ChartMogul reports and surfacing key insights.

Core Features & Use Cases

  • Report Selection: Guidance on selecting MRR/ARR, retention, and cohort reports based on questions.
  • Interpretation Rules: Distill results into actionable business implications.
  • Cohort & Unit Economics: Explain retention, ARPA vs ASP, and churn insights.

Quick Start

Explain Net MRR Retention for the latest month and identify drivers (expansion vs churn).

Frequently Asked Questions about chartmogul-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze MRR and ARR trends to understand revenue growth?▼

MRR and ARR reports in ChartMogul track monthly and annual recurring revenue trends over time. These charts reveal growth patterns, seasonal fluctuations, and revenue trajectory, helping you identify acceleration or deceleration in your business.

What's the best way to measure customer retention and churn?▼

Cohort analysis and Net MRR Retention reports segment customers by signup cohort and track how revenue changes month-to-month. This isolates retention drivers—expansion revenue versus churn—and reveals which cohorts retain best.

How can I segment revenue insights by plan, geography, or billing interval?▼

ChartMogul reports enable segmentation across plan types, geographic regions, and billing frequencies. Breakdowns by these dimensions show which segments contribute most revenue and which face higher churn risk.

How do I interpret Net MRR Movements to identify growth drivers?▼

Net MRR Movements report decomposes revenue change into expansion, churn, and new customer components. This breakdown reveals whether growth comes from existing customer upgrades or new acquisition, and quantifies churn impact.

Can I use ChartMogul reports to understand unit economics like ARPA and ASP?▼

Cohort and segmentation reports expose Average Revenue Per Account (ARPA) and Average Selling Price (ASP) trends. Comparing these metrics across cohorts and segments reveals pricing power, product-market fit, and upsell effectiveness.

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