What problem does it solve?
Onboarding, activation, and ongoing usage are at risk when customers churn; this skill provides a structured approach to reduce both voluntary and involuntary churn through well-designed cancel flows, exit surveys, dynamic save offers, proactive retention, and a robust dunning framework.
Core Features & Use Cases
- Build cancel flows with a survey and a single, targeted save offer per reason.
- Map exit survey reasons to tailored offers (discount, pause, downgrade, feature roadmap) and design effective post-cancel paths.
- Implement a health score and proactive interventions to identify at-risk accounts before cancellation.
- Configure a comprehensive dunning stack (pre-dunning, smart retries, dunning emails, grace period) to recover failed payments.
- Design win-back sequences and segmentation to tailor outreach after cancellation.
Quick Start
Run a churn-prevention setup by mapping key churn signals to a 5- to 7-question exit survey, pairing each cancellation reason with a tailored save-offer, and configuring a four-step dunning flow with pre-dunning and smart retries.