What problem does it solve?
Reduce voluntary and involuntary subscription churn by providing repeatable cancel flow designs, save-offer strategies, and payment recovery plans that increase saves and recover failed payments while preserving customer trust and compliance.
Core Features & Use Cases
- Cancel Flow Design: Exit survey templates, offer-to-reason mappings, confirmation and post-cancel experiences that balance recovery with clear cancellation paths.
- Save Offer Strategies: Discounts, pauses, downgrades, feature unlocks, and personal outreach tailored by segment and MRR to maximize net revenue retention.
- Involuntary Churn Recovery (Dunning): Smart retry timing, card expiry notifications, card updater guidance, and a four-step dunning email sequence with provider-specific configuration for Stripe, Chargebee, Paddle, and Recurly.
- Proactive Retention & Measurement: Health scoring, leading churn signals, segmentation, cohort analysis, and A/B test plans to find lift and measure offer LTV impact.
- Compliance & Best Practices: Guidance for FTC click-to-cancel, GDPR retention notes, and non-deceptive UI patterns.
Quick Start
Design a cancel flow and dunning strategy for a SaaS product that includes an exit survey, mapped save offers by reason, smart retry rules, and a four-email dunning sequence.