What problem does it solve? Subscription businesses lose revenue to both voluntary churn (customers cancelling) and involuntary churn (failed payments), often without any system to intercept either. This Skill provides structured frameworks for building cancel flows, mapping save offers to cancellation reasons, predicting at-risk customers, and recovering failed payments. ## Core Features & Use Cases - Cancel Flow Design: Build a multi-step flow (exit survey, dynamic save offer, confirmation, post-cancel) with reason-to-offer mapping and UI patterns. - Churn Prediction: Construct a 0-100 health score from usage, engagement, and billing signals, with tiered intervention playbooks. - Dunning & Payment Recovery: Implement pre-dunning card expiry alerts, smart retry schedules by decline type, and a 4-email escalating dunning sequence. - Use Case: A SaaS product with 7% monthly churn uses this Skill to launch an exit survey, offer 25% discounts to price-sensitive cancellers, enable Stripe Smart Retries, and cut involuntary churn in half. ## Quick Start Ask the assistant to design a cancel flow with exit survey and save offers for your subscription product, including a dunning email sequence for failed payments.
