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churn-prevention

Identify and reduce voluntary and involuntary churn with cancel flows, save offers, and dunning strategies.

Updated Feb 28, 2026
Search Tags:#dunning#retention#saas#churn#win-back#cancel-flow
One-click install
npx skills add https://github.com/raphaelmans/agent-skills --skill churn-prevention-raphaelmans
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: churn-prevention
Source: https://github.com/raphaelmans/agent-skills/tree/main/churn-prevention
Command: npx skills add https://github.com/raphaelmans/agent-skills --skill churn-prevention-raphaelmans

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Churn prevention helps SaaS teams reduce both voluntary churn (customer cancellations) and involuntary churn (payment failures) by designing effective cancel flows, dynamic save offers, proactive retention, and reliable dunning strategies.

Core Features & Use Cases

  • Cancel flow design: build or optimize a cancellation path with an exit survey, dynamic offers, and clear post-cancel steps.
  • Dunning & payment recovery: implement smart retries, pre-dunning, and targeted email sequences to recover failed payments.
  • Proactive retention: health scoring, risk signals, and segmentation to intervene before churn happens.
  • Post-cancel win-back: trigger win-back campaigns and reactivation paths to recover at-risk accounts.

Quick Start

Start by selecting the churn type (voluntary vs involuntary) and map exit reasons to offers to deploy your first cancel flow.

Frequently Asked Questions about churn-prevention

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I reduce SaaS churn with a cancel flow?▼

Reduce SaaS churn by building a cancellation path that includes an exit survey to capture reasons, presents dynamic save offers based on user responses, and defines clear post-cancel steps for potential win-back campaigns.

What is the difference between voluntary and involuntary churn?▼

Voluntary churn occurs when customers actively cancel their subscriptions, while involuntary churn happens due to failed payments. Address voluntary churn with cancel flows and save offers, and tackle involuntary churn using dunning strategies and payment retries.

How do I recover failed payments and reduce involuntary churn?▼

Recover failed payments and reduce involuntary churn by implementing dunning strategies like smart retries, pre-dunning alerts, and targeted email sequences to prompt users to update their billing information across multiple plans and providers.

Does this approach work for proactive retention before cancellation?▼

Yes, proactive retention is supported through health scoring, risk signals, and user segmentation. This allows SaaS teams to monitor usage signals and intervene with targeted offers before a customer decides to initiate a cancel flow.

What do I need to build effective dunning and win-back campaigns?▼

Building effective dunning and win-back campaigns requires integration with your billing data, user usage signals, and segmentation rules. You also need measurement tooling to validate the performance of your save offers and reactivation paths.

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