What problem does it solve?
Addresses both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) by orchestrating cancel flows, proactive health scoring, save offers, dunning, and win-back sequences to preserve ARR and improve retention.
Core Features & Use Cases
- Cancel flow design: trigger, exit survey with multiple reasons, dynamic save offers, and clear post-cancel steps.
- Dunning & recovery: pre-dunning, smart retries, escalation emails, grace period, and win-back paths.
- Health score & segmentation: 0-100 health score derived from usage, engagement, and billing signals; segmentation by plan, tenure, usage, and billing interval to tailor interventions.
- Proactive retention: preempt churn with usage signals, engagement metrics, and NPS-driven interventions.
- Metrics & governance: track save rate, churn rate, recovery rate, and enable cohort analysis and A/B testing guidance.
Quick Start
Explain and implement a complete churn-prevention blueprint including proactive health scoring, a multi-step cancel flow, dunning, and win-back sequences.