What problem does it solve?
This Skill helps SaaS teams reduce both voluntary and involuntary subscription churn by designing cancel flows, dynamic save offers, and payment recovery strategies that retain revenue and preserve customer experience.
Core Features & Use Cases
- Cancel flow design: Step-by-step cancel journeys with exit surveys, reason-driven dynamic offers (discounts, pauses, downgrades, personal outreach), and clear confirmation/post-cancel paths.
- Dunning & payment recovery: Pre-dunning reminders, smart retry schedules, card updater strategies, and a four-email escalating dunning sequence to recover failed payments.
- Proactive retention & health scoring: Risk signal definitions, a 0–100 health score model, segmentation rules, and recommended proactive interventions based on usage and engagement signals.
- Measurement & experimentation: Key churn and recovery metrics, cohort analysis, and A/B test ideas for discount ladders, pause durations, and survey placement.
- Integrations & implementation guidance: Practical notes for Stripe, Chargebee, PostHog, and common tooling plus phased checklists for foundation → optimization → advanced work.
- Use case example: For a $49/month SaaS with 2,000 customers and 7% monthly churn, the Skill outlines a cancel flow, targeted save offers for the top cancellation reasons, and a dunning schedule tailored to Stripe smart retries.
Quick Start
Create a cancel flow with an exit survey, map save offers to reasons, and draft a 4-step dunning email sequence for failed payments.