churn-risk

What problem does it solve?

Assess churn risk across customer segments and generate intervention playbooks to proactively reduce lost revenue. Score segments using behavioral signals — email engagement decline, purchase frequency drops, login pattern changes, support ticket escalations — to categorize each segment into risk tiers and produce actionable intervention playbooks. This command bridges the gap between knowing customers are churning and knowing what to do about it. Each intervention playbook includes specific actions, timing windows, channel recommendations, and messaging approaches calibrated to the risk tier and customer value.

Core Features & Use Cases

• Segment scoring using behavioral signals to produce a 0-100 risk score across defined customer segments.
• Tier categorization into Low, Medium, High, and Critical risk levels with actionable guardrails.
• Generated intervention playbooks per tier with actions, timing, channels, and messaging.
• LTV-at-risk estimation and ROI-based prioritization to justify retention investments.
• CRM-driven execution workflow that aligns with brand guidelines and SOPs.

Quick Start

Input your customer segments and connect your CRM to compute churn risk and generate tiered intervention playbooks.