ck:copywriting

Automate high-conversion copy generation by applying proven formulas like AIDA and PAS alongside predefined templates to structure headlines, landing pages, and emails quickly. The Skill processes your brand style to output persuasive text formatted for direct marketing use.

Available copywriting formulas include AIDA, PAS, BAB, 4Ps, and FAB patterns. These frameworks structure headlines, emails, and landing pages by mapping your product features to psychological triggers, resulting in optimized hero sections and calls-to-action.

Load custom brand writing styles by running the extract-writing-styles.py script to pull specific voices from the assets/writing-styles catalog. This injects your brand tone into the copy generation pipeline, ensuring outputs match your established voice.

You can use this tool without external dependencies, but it requires a local script ecosystem. You must execute the scripts/extract-writing-styles.py tool and maintain a catalog of writing styles in assets/writing-styles to drive the automated outputs.

The best way to create headlines and CTAs is by applying the bundled copy templates and structural patterns. These templates optimize hero sections and subheadlines for ads, generating calls-to-action that convert based on proven marketing formulas.

You do not strictly need a copy brief, but using the copy-brief.md reference template helps structure your inputs. Providing a brief ensures the generated landing page copy aligns precisely with your campaign goals and target audience expectations.