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clay-operator

Official

Orchestrate enrichment and outbound signals.

Marketing & Sales#automation#waterfall#enrichment#outbound#lead-scoring#clay
AuthorSMOrchestra-ai
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Automates the complex enrichment orchestration and outbound signal management for GTM workflows, reducing manual setup and driving scalable lead intelligence.

Core Features & Use Cases

  • Waterfall-based enrichment across 150+ data sources to maximize coverage while minimizing wasted credits, with stop-when-found logic.
  • Multi-table orchestration (Master Accounts, Master Contacts, Signal Detection, Campaign Routing, Results Tracking) that feeds the next stage and supports automated routing to Instantly, HeyReach, GHL, and n8n.
  • AI-powered research (Claygent) and transformation formulas to score, segment, and personalize outreach, plus region-specific adaptations (e.g., MENA) and Arabic name standardization.
  • Seamless integrations: Clay → Instantly, HeyReach, GHL (HTTP), and n8n, with mapping templates and error handling.
  • Use case: Set up a 50-lead test, validate waterfall effectiveness, then scale to full campaigns across regions.

Quick Start

Configure a Clay workspace, connect data sources, and run an initial enrichment test on a sample leads list.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: clay-operator
Download link: https://github.com/SMOrchestra-ai/smorch-dist/archive/main.zip#clay-operator

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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