client-interviewing

Structured client discovery interviews systematically capture brand strategy, messaging, and visual preferences through tiered questionnaires. Load the Express Brand or Full Brand Identity questionnaire, guide the client section-by-section, record verbatim responses and direct quotes, then generate structured outputs (questionnaire-responses.md, interview-notes.md, key-insights.md) stored in /brand/research/onboarding-questionnaire/.

Express Brand discovery is a streamlined 2-week engagement using a shorter questionnaire, while Full Brand Identity spans 6 weeks with a comprehensive questionnaire covering deeper strategic, messaging, and visual preference layers. Both use the same structured interview methodology but differ in scope and client time commitment.

Yes. The Skill integrates into brand onboarding by automating questionnaire loading and interview guidance while you conduct live client conversations. It's designed for Express Brand and Full Brand Identity engagements and outputs structured files that feed downstream brand strategy and design work.

The Skill generates three structured documents: questionnaire-responses.md (captured answers), interview-notes.md (detailed observations and probes), and key-insights.md (synthesized strategic findings). All files are stored in /brand/research/onboarding-questionnaire/ for downstream analysis and design reference.

The Skill provides iterative probing guidance and standardized logging formats to capture verbatim client responses and direct quotes throughout the interview. This ensures raw material is preserved accurately for later synthesis into insights and strategic recommendations.