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cmo-advisor

Designs marketing strategy, budget allocation, and hiring plans for scaling companies.

6|1|Updated Apr 7, 2026
Search Tags:#ltv#cac#marketing-strategy#brand-positioning#budget-allocation#cmo#growth-model
One-click install
npx skills add https://github.com/kmshihab7878/claude-code-setup --skill cmo-advisor-kmshihab7878
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cmo-advisor
Source: https://github.com/kmshihab7878/claude-code-setup/tree/main/skills/cmo-advisor
Command: npx skills add https://github.com/kmshihab7878/claude-code-setup --skill cmo-advisor-kmshihab7878

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

Help founders and executive teams design and validate high-level marketing strategy, budget allocation, and organization design so marketing investments drive predictable growth and measurable ROI rather than ad-hoc spending.

Core Features & Use Cases

  • Brand & Positioning: Define ICP, category, messaging architecture, and competitive differentiation to guide all marketing output.
  • Growth Model Design: Evaluate and choose between PLG, sales-led, community-led, or hybrid approaches and model their downstream impacts on funnel metrics.
  • Budget Allocation & Simulation: Build channel-level budget scenarios linked to CAC, payback period, and MQL → revenue pipelines using simulation scripts.
  • Org Design & Hiring Sequencing: Recommend team structure and hiring priorities aligned to the chosen growth model and stage.
  • Use Case: For a B2B SaaS scaling from $0.5M to $5M ARR, produce a channel allocation, CAC targets, and a 12-month hiring plan to reach revenue goals.

Quick Start

Create a marketing strategy, channel budget allocation, and hiring plan for a B2B SaaS company targeting mid-market with $500k ARR aiming to reduce CAC by 20% in 6 months.

Frequently Asked Questions about cmo-advisor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing strategy and budget allocation for a scaling B2B SaaS company?▼

Budget simulation scripts model channel-level scenarios by taking CAC and conversion rate inputs to project MRR, calculate CAC payback periods, and estimate the hiring needs required to hit your revenue targets.

How do I choose between PLG, sales-led, and community-led growth models?▼

Evaluating growth models involves analyzing downstream funnel impacts for PLG, sales-led, or community-led approaches to determine which framework best achieves your revenue targets and CAC payback goals.

What inputs do I need to model CAC payback and MRR projections for my marketing channels?▼

Required inputs include your ideal customer profile, revenue targets, and channel-level CAC with conversion rates to accurately project MRR and calculate CAC payback periods.

Can I use this to design a marketing org structure and hiring plan for mid-stage companies?▼

Yes, this provides marketing org design and hiring sequencing for mid-stage and growth-stage companies, recommending team structures and hiring priorities aligned to your selected growth model and current stage.

What is the best way to define brand positioning and competitive differentiation for my product?▼

Defining brand positioning requires structuring your messaging architecture and category design around your ideal customer profile to clearly differentiate against competitors and guide all marketing output.

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