cmo-growth

What problem does it solve?

It replaces scattered, late-arriving marketing reporting with a single daily snapshot of marketing performance and risk across eleven Unite-Group businesses, including automated gating for high ad-spend decisions.

Core Features & Use Cases

• Compute core CMO metrics: Calculates LTV:CAC, blended CPA, channel concentration share and HHI, and attribution decay using deterministic logic from marketing provider feeds.
• Detect and surface threshold breaches: Compares current metrics to prior cycle snapshots to emit alerts (including critical alerts for extreme concentration and poor thresholds) with 24h deduplication.
• Run safe HITL ad-spend approvals: Auto-approves within a configurable ceiling while routing higher-risk requests (or major marketing changes) into a dual-key draft/review workflow.
• Generate a daily CMO snippet: Produces a 1-page marketing brief formatted for the daily 6-pager workflow, with PII/redaction applied before posting.

Quick Start

Use the cmo-growth skill to generate the daily marketing brief and ad-spend approval status for all eleven businesses from the latest marketing provider data.