cognitive-fluency-psychology

Audit copy and interfaces against cognitive fluency principles to improve clarity and conversion.

Updated Apr 29, 2026

Search Tags:#landing page #readability #audit #copywriting #ux writing #conversion optimization #cognitive fluency

Ready to run

npx skills add https://github.com/dev-khoi/AURA-conHack-2026 --skill cognitive-fluency-psychology-dev-khoi

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: cognitive-fluency-psychology
Source: https://github.com/dev-khoi/AURA-conHack-2026/tree/main/.opencode/skills/cognitive-fluency-psychology
Command: npx skills add https://github.com/dev-khoi/AURA-conHack-2026 --skill cognitive-fluency-psychology-dev-khoi

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Content that is hard to process feels untrustworthy and drives users away. This Skill applies cognitive fluency research to identify why landing pages, UI copy, and documentation underperform, then provides a structured audit framework to fix readability, typography, and messaging issues. ## Core Features & Use Cases - Fluency Audit Framework: A four-step process covering high-stakes content mapping, the 5-second comprehension test, factor checks (typography, contrast, sentence length, vocabulary), and metric-based measurement. - Fluency Killer Checklists: Concrete lists of design and content problems such as poor contrast, jargon, passive voice, and cluttered layouts, with fixes for each. - Use Case: A landing page has a high bounce rate. Run the 5-second test, score typography and language against the fluency checklist, rewrite the headline from jargon-heavy copy to plain language, and document before/after changes using the output template. ## Quick Start Audit my landing page headline and hero section for cognitive fluency and recommend specific rewrites.

Frequently Asked Questions about cognitive-fluency-psychology

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I audit a landing page for cognitive fluency?▼

Map high-stakes content like headlines and CTAs, run the 5-second test with unfamiliar users, then check typography size, contrast ratio, sentence length, and vocabulary against the fluency factor table. Document findings with the audit output template.

What is the 5-second test for website copy?▼

Show the content to someone unfamiliar with the product for exactly 5 seconds, then ask what it is, who it is for, and what to do next. If they cannot answer all three, the content needs to be rewritten for fluency.

How does font choice affect perceived task difficulty?▼

Research shows identical instructions in simple fonts are estimated to take 8 minutes versus 15+ minutes in decorative fonts. Complex typography raises perceived difficulty and lowers the likelihood users start a task.

What readability standards should marketing copy meet?▼

Body text should be at least 16px with a contrast ratio of 4.5:1 or higher, sentences under 20 words, everyday vocabulary a 12-year-old understands, and active voice with one idea per paragraph.

When should I not prioritize fluency over brand voice?▼

Fluency principles apply most to high-stakes conversion content like headlines, CTAs, and pricing. Brand personality can be expressed in supporting content, but critical decision points should always favor clarity over cleverness.