cold-email

Write B2B cold outreach emails and multi-touch follow-up sequences using proven copywriting frameworks.

Updated Aug 20, 2026
One-click install
npx skills add https://github.com/bittlinkm/claude-setup --skill cold-email-bittlinkm
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cold-email
Source: https://github.com/bittlinkm/claude-setup/tree/main/skills/cold-email
Command: npx skills add https://github.com/bittlinkm/claude-setup --skill cold-email-bittlinkm

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Cold outreach emails often get ignored because they sound like generic sales templates. This Skill helps you write peer-level, personalized cold emails and follow-up sequences that earn replies instead of spam-folder deletions. ## Core Features & Use Cases - Cold Email Writing: Produces concise, human-sounding outreach emails using frameworks like PAS, BAB, QVC, and AIDA, with subject lines optimized for open rates. - Follow-Up Sequences: Builds 3-5 touch cadences with angle rotation, timing guidance, and breakup emails that leverage loss aversion. - Email Review & Diagnosis: Audits existing cold emails against benchmarks (reply rates, open rates, common mistakes) and rewrites them. - Use Case: An SDR needs to email a VP of Marketing about a content analytics product. The Skill checks for product marketing context, applies an observation-problem-proof-ask structure, and delivers 2-3 variations with a low-friction CTA. ## Quick Start Write a cold email to a VP of Sales at a mid-size SaaS company pitching our sales automation tool, including a subject line and two follow-up emails.

Frequently Asked Questions about cold-email

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a cold email that gets replies?

Write like a peer, not a vendor: lead with the prospect's world, keep every sentence earning its place, and use one low-friction CTA. Apply a framework like PAS or observation-problem-proof-ask, and connect personalization directly to the problem you solve.

How many follow-up emails should I send in a cold outreach sequence?

Send 3-5 total emails with increasing gaps between touches (day 0, 3, 7-8, 14, 21-28). Each follow-up must add new value such as a different angle, fresh proof, or a resource, and the final touch should be a breakup email.

What subject lines work best for cold emails?

Use 2-4 word, lowercase subject lines that look internal, like "reply rates" or "hiring ops." Avoid first names, numbers, urgency words, emojis, and salesy language, which measurably reduce open and reply rates.

What is a good reply rate for cold email campaigns?

Average reply rates are 4-5.8%, good performance is 5-10%, and excellent campaigns reach 10-15% or higher. Reply rates have declined roughly 15% year over year, making writing craft and targeting precision increasingly important.

When should I use cold email versus a nurture email sequence?

Cold email is for unsolicited outbound outreach to prospects who have not opted in. Drip campaigns and lead nurture sequences for people who downloaded content or subscribed are lifecycle emails, which follow different patterns and tools.

Why is my cold email getting opens but no replies?

Opens without replies usually indicate body copy problems: the email is too long, too self-focused, lacks a clear value proposition, or asks for too much too soon. Keep it under 75 words, lead with their problem, and use an interest-based CTA.