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LGJ-Jonathan
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cold-email-copywriting

Write cold email sequences with platform-specific spintax and deliverability-safe copy constraints.

Updated Mar 26, 2026
Search Tags:#copywriting#cold email#deliverability#instantly#email sequence#spintax#email bison
One-click install
npx skills add https://github.com/LGJ-Jonathan/Jonathan_Global_Claude_Skills --skill cold-email-copywriting-lgj-jonathan
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cold-email-copywriting
Source: https://github.com/LGJ-Jonathan/Jonathan_Global_Claude_Skills/tree/main/cold-email-copywriting
Command: npx skills add https://github.com/LGJ-Jonathan/Jonathan_Global_Claude_Skills --skill cold-email-copywriting-lgj-jonathan

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Writing cold email sequences that land in the inbox and get replies requires balancing copywriting craft, deliverability rules, and sequencer-specific syntax. This Skill produces complete 4-email sequences that follow proven copy frameworks, avoid spam triggers, and use the correct spintax format for Email Bison or Instantly. ## Core Features & Use Cases - 4-Email Sequence Generation: Produces a Pitch, Nudge, Pivot, and Breakup email with day offsets, threading rules, and progressive CTA softening. - Platform-Aware Spintax: Applies correct token and spintax syntax for Email Bison ({FIRST_NAME}, {option|option}) or Instantly ({{firstName}}, {{RANDOM | option | option}}) without mixing formats. - Deliverability Guardrails: Enforces plain text, under 100 words, no links in Email 1, no spam trigger words, no em dashes, and first-name-only personalization. - Use Case: A founder targeting marketing agencies provides their ICP, offer, and case study, then receives a ready-to-paste 4-email sequence with subject line variants and spintax formatted for their sequencer. ## Quick Start Write a cold email sequence for my B2B SaaS product targeting agency owners, using Email Bison as the sequencer with a book-a-call CTA.

Frequently Asked Questions about cold-email-copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a cold email sequence for Email Bison?▼

Provide your target audience, offer, tone, CTA strategy, and select Email Bison as the sequencer. The sequence uses {FIRST_NAME} tokens, {option|option} spintax with 3+ options per block, and the {SENDER_EMAIL_SIGNATURE} token after each sign-off.

What is the difference between Email Bison and Instantly spintax?▼

Email Bison uses {option1|option2|option3} spintax and {FIRST_NAME} tokens, while Instantly uses {{RANDOM | option1 | option2 | option3}} spintax and {{firstName}} tokens. The two formats must never be mixed within a single sequence.

How many emails should a cold email sequence have?▼

This sequence structure uses 4 emails: a Pitch on day 0, a Nudge reply on day 2-3, a Pivot with a different value lever on day 5-7, and a Breakup on day 12-14. The Breakup can be skipped for very large addressable markets.

Why are em dashes banned in cold email copy?▼

Em dashes, en dashes, and double hyphens are treated as a top AI-detection signal in cold email copy. Every email is scanned character-by-character and dashes are replaced with commas, periods, or split sentences before finalizing.

Can I use links or tracking in cold emails?▼

No links are allowed in Email 1, and follow-ups are limited to one link maximum. Open tracking, link tracking, and tracking pixels must be off, and unsubscribe links are replaced with a conversational opt-out line.

What happens if I ask for cold emails without providing any context?▼

The Skill will not fabricate a sequence. It asks for the minimum context needed: target audience, offer, tone, CTA strategy, and sequencer choice, and notes that a strategy file from the upstream strategy skill would help.

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