cold-email

Draft B2B cold emails and follow-up sequences with copy frameworks and personalization.

Updated Apr 11, 2026
One-click install
npx skills add https://github.com/krmorantte/marketing --skill cold-email-krmorantte
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cold-email
Source: https://github.com/krmorantte/marketing/tree/main/skills/cold-email
Command: npx skills add https://github.com/krmorantte/marketing --skill cold-email-krmorantte

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Drafting effective B2B cold emails and follow-ups is time-consuming and error-prone. This Skill guides agents to write human-sounding outreach that respects the reader, uses proven frameworks, and optimizes for reply rates.

Core Features & Use Cases

  • Before Writing: checks for product-marketing-context, clarifies goals, and gathers signals to tailor messaging.
  • Structure & Frameworks: supports multiple copy frameworks (Observation → Problem → Proof → Ask; PAS; BAB; AIDA; QVC; etc.) to fit the situation.
  • Personalization: leverages four levels of personalization and research signals to tailor the opener and body.
  • Subject Lines & Cadence: provides 2–4 word, lowercase, internal-looking subject lines and 3–5 follow-up cadence with breakups.
  • Quality & Safety: enforces human, peer-like tone, avoids jargon, and adheres to best practices for low-friction CTAs.
  • Data & Benchmarks: references best practices and benchmarks in references to inform decisions.

Quick Start

Draft a concise cold email to a target persona (e.g., VP of Sales at a mid-market SaaS company) that introduces your value, uses one of the recommended frameworks (e.g., Observation → Problem → Proof → Ask), includes a personalized hook, a short subject line, and a single low-friction CTA.

Frequently Asked Questions about cold-email

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a B2B cold email that actually gets replies?

B2B cold emails that get replies require proven copy frameworks like PAS or AIDA, four-level personalization, and low-friction CTAs. This approach uses human-sounding outreach tailored to prospecting signals to optimize reply rates.

What is the best way to structure a cold email follow-up cadence?

The best way to structure a cold email follow-up cadence is a 3–5 touch sequence with a breakup option. Structuring follow-ups this way ensures persistent yet respectful outreach across enterprise and mid-market segments.

How do I personalize cold outreach emails for enterprise prospects?

Personalize cold outreach emails for enterprise prospects by applying four-level personalization using research signals to tailor the opener and body. This ensures the messaging respects the reader and fits the specific situation.

What subject lines work best for B2B prospecting emails?

Subject lines that work best for B2B prospecting emails are 2–4 words, lowercase, and designed to look internal. Following these subject-line rules increases open rates by appearing peer-like and human.

Can I use the AIDA framework for mid-market cold email campaigns?

You can use the AIDA framework for mid-market cold email campaigns. The workflow supports multiple copy frameworks including AIDA, PAS, and BAB to fit different outreach situations and segment requirements.

What do I need before drafting a cold outreach sequence?

Before drafting a cold outreach sequence, you need product-marketing-context, clear goals, and prospecting signals. Gathering these inputs clarifies messaging and ensures the outreach is tailored to the target persona.