cold-email

Write like a peer, not a vendor: lead with the prospect's world, keep every sentence earning its place, and use one low-friction CTA. Use a framework like Observation → Problem → Proof → Ask, and connect personalization directly to the problem you solve.

Send 3-5 total emails with increasing gaps (day 0, 3, 7-8, 14, 21-28). Each follow-up must add something new such as a different angle, fresh proof, or a resource, and the final touch should be a breakup email.

Use 2-4 word, lowercase subject lines that look internal, like "reply rates" or "hiring ops". Avoid first names, urgency words, emojis, numbers, and product pitches, which measurably reduce opens and replies.

No. Automated nurture or drip campaigns for opted-in leads are lifecycle emails, not cold outreach. That use case belongs to an email-sequence skill; this skill covers unsolicited outbound prospecting only.

A low open rate usually indicates a subject line problem, while zero replies point to body or relevance issues. Common causes include excessive length, sender-focused language, jargon, generic templates, and asking for a 30-minute call too early.