cold-email

Generate cold emails and follow-up sequences using PAS, BAB, AIDA, and 3C's frameworks.

Updated Mar 23, 2026
One-click install
npx skills add https://github.com/lucasreydman/lloyd --skill cold-email-lucasreydman
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: cold-email
Source: https://github.com/lucasreydman/lloyd/tree/main/skills/cold-email
Command: npx skills add https://github.com/lucasreydman/lloyd --skill cold-email-lucasreydman

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Cold outreach often fails to engage prospects, leading to wasted time crafting messages that never get replies. This Skill helps you write human-sounding cold emails and effective follow-ups that break through inbox noise.

Core Features & Use Cases

  • Generate cold emails with proven structures (Observation → Problem → Proof → Ask) and concise, actionable CTAs.
  • Create multi-touch follow-up sequences that add new value in each touch and avoid the "just checking in" trap.
  • Personalize at multiple levels (basic, role-level, and individual) to improve engagement while scaling.
  • Provide subject lines designed to maximize opens and avoid spam filters.
  • Refer to established frameworks (PAS, BAB, AIDA, 3C's, Vanilla Ice Cream, etc.) to tailor to audience and context.

Quick Start

Draft a cold email and one follow-up sequence for a clearly defined prospect using one of the provided frameworks.

Frequently Asked Questions about cold-email

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a cold email that gets replies?

Effective cold email copywriting applies frameworks like PAS or BAB to structure messages, uses concise actionable CTAs, and leverages role-level personalization signals to break through inbox noise and generate replies.

What is the best way to structure a B2B outreach email?

B2B outreach emails should be structured using the Observation, Problem, Proof, and Ask framework, which organizes prospecting messages to maximize engagement and drive high-converting responses across different roles.

How do I write a follow-up sequence without saying just checking in?

To write a follow-up sequence without saying just checking in, create multi-touch sequences that add new value in each touchpoint, applying frameworks like 3C's or AIDA to maintain prospect engagement throughout the outreach.

What cold email subject lines avoid spam filters?

Cold email subject lines that avoid spam filters are designed to maximize opens by aligning with best-practice guidelines, ensuring your B2B outreach messages reach the prospect's primary inbox rather than spam.

Can I personalize cold emails at scale for different roles?

You can personalize cold emails at scale by applying multiple personalization levels including basic, role-level, and individual signals, ensuring the outreach remains relevant across various prospect roles without losing efficiency.

When should I use PAS versus AIDA frameworks for outreach?

Use the PAS framework for outreach when highlighting a specific problem and agitation, and apply AIDA when following an attention, interest, desire, action flow, tailoring the copywriting structure to your specific audience and context.