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comms-plan

Map audiences and plan pre-sell sequences for product communication strategies.

Updated Mar 10, 2026
Search Tags:#product launch#stakeholder management#alignment#executive communication#buy-in#communication strategy
One-click install
npx skills add https://github.com/pe-menezes/pmflow --skill comms-plan
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: comms-plan
Source: https://github.com/pe-menezes/pmflow/tree/main/skills/comms-plan
Command: npx skills add https://github.com/pe-menezes/pmflow --skill comms-plan

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill addresses the challenge of effectively communicating product strategies and ideas to diverse audiences, ensuring alignment and buy-in by moving beyond single-event pitches to a structured communication sequence.

Core Features & Use Cases

  • Audience Mapping: Identifies and analyzes key stakeholders (leadership, teams, dependencies) based on their context, goals, and relationship to the story.
  • Story Adaptation: Tailors the core message and framing for different audience needs and communication styles.
  • Pre-sell Strategy: Develops a phased outreach plan using methods like co-creation, feedback, advice, and pre-reads to secure support before formal presentations.
  • Format & Channel Selection: Recommends optimal delivery methods (presentations, documents, workshops) and channels (meetings, email, Slack) for various communication goals.
  • Reactive Storytelling Prep: Equips users with an elevator pitch, key talking points, and a Q&A guide for unexpected communication opportunities.
  • Use Case: A Product Manager needs to get executive approval for a new strategic initiative. This Skill helps them identify key decision-makers, understand their concerns, tailor the pitch for each, plan a sequence of pre-sell conversations, and prepare for the final presentation, significantly increasing the chances of approval.

Quick Start

Use the comms-plan skill to build a communication plan for a new feature launch, focusing on leadership and engineering team audiences.

Frequently Asked Questions about comms-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a stakeholder communication strategy for a product launch?▼

A stakeholder communication strategy maps audiences, adapts core messages to their goals, and sequences pre-sell outreach to secure alignment. This ensures leadership and dependent teams understand the product initiative before formal reviews.

What is the best way to get executive buy-in for a new product initiative?▼

Executive buy-in requires a phased pre-sell approach using co-creation, feedback gathering, and pre-reads. Tailoring the pitch to each decision-maker's context before the formal presentation significantly increases approval chances.

How do I map audiences and tailor messages for different stakeholder groups?▼

Audience mapping identifies key stakeholders based on their goals and relationship to the initiative. You then tailor the core message framing to match each group's specific communication style and concerns.

Can I prepare reactive communication materials for unexpected executive questions?▼

Reactive storytelling preparation equips you with an elevator pitch, key talking points, and a Q&A guide. This structured prep ensures you can deliver adapted core messages during unexpected communication opportunities.

How do I choose the right format and channel for stakeholder alignment?▼

Format and channel selection recommends optimal delivery methods like presentations, documents, or workshops paired with channels like meetings, email, or Slack based on specific stakeholder communication goals.

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