community-marketing

Design community strategies, launch playbooks, and ambassador programs for Discord, Slack, and forums.

Updated Aug 20, 2026
One-click install
npx skills add https://github.com/bittlinkm/claude-setup --skill community-marketing-bittlinkm
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: community-marketing
Source: https://github.com/bittlinkm/claude-setup/tree/main/skills/community-marketing
Command: npx skills add https://github.com/bittlinkm/claude-setup --skill community-marketing-bittlinkm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Building and growing an online community is hard: most communities stall after launch, lurkers never convert to contributors, and teams lack a clear playbook for turning members into advocates. This Skill provides structured strategies, playbooks, and metrics to design, launch, grow, and audit communities that drive retention, word-of-mouth, and support deflection. ## Core Features & Use Cases - Stage-Based Playbooks: Step-by-step guidance for launching from zero, growing an existing community, building ambassador programs, and running community-led support. - Platform Selection & Health Metrics: A comparison guide for Discord, Slack, Circle, Reddit, Facebook Groups, and Discourse, plus benchmarks like DAU/MAU ratio and new member post rate. - Ready-to-Use Outputs: Produces community strategy docs, channel architectures, new member journeys, ritual calendars, ambassador program briefs, and health audit reports. - Use Case: A B2B SaaS team with 40 community members and only 3 active posters can get a diagnosis of the activation problem plus concrete tactics like personal DMs, seeded conversations, and a new member journey. ## Quick Start Ask the assistant to create a 90-day launch plan for a new Discord community for your product's power users.

Frequently Asked Questions about community-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I launch a community from zero members?

Recruit 20-50 founding members manually from your most engaged users, set culture with guidelines that describe the vibe, seed 5-10 conversations before opening publicly, and reply to every post personally. Define one core weekly action and reward it publicly.

Should I use Discord or Slack for a B2B community?

Slack fits B2B professional communities because buyers already use it during work, though the free tier limits message history. Discord suits developer, gaming, or creator communities needing real-time chat, while Circle offers cleaner UX for course-based groups.

How do I build a brand ambassador program?

Identify members who already recommend you unprompted, reach out 1:1 with a personal ask, and offer meaningful benefits like swag, revenue share, or public recognition. Give advocates referral links and shareable assets, then track the signups they drive.

What metrics indicate a healthy online community?

Track DAU/MAU ratio (above 20% is healthy), new member post rate within 7 days, thread reply rate, and the share of content created by non-staff. Warning signs include unanswered questions over 24 hours and five people driving 80% of engagement.

Why is my community full of lurkers who never post?

Lurking usually signals a broken new member journey rather than disinterest. Add a pinned welcome post, an introduce-yourself channel, and personal DMs to new members, then seed conversations that model the participation you want to see.

Can a community reduce customer support ticket volume?

Yes, through community-led support: build a searchable knowledge base from top questions, recognize peer helpers with badges or leaderboards, and close the loop publicly when feedback drives product changes. Peer answers must feel valued, not like dodged responsibility.