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competitive-analysis

Map competitive landscapes and create feature comparison matrices for product managers.

Updated Mar 5, 2026
Search Tags:#positioning#product strategy#market research#competitive analysis#win-loss analysis#competitor intelligence
One-click install
npx skills add https://github.com/8GG-Git/knowledge-work-plugins --skill competitive-analysis-8gg-git
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/8GG-Git/knowledge-work-plugins/tree/main/product-management/skills/competitive-analysis
Command: npx skills add https://github.com/8GG-Git/knowledge-work-plugins --skill competitive-analysis-8gg-git

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps product managers deeply understand their competitive landscape, identify market opportunities, and make informed strategic decisions by analyzing competitors' features, positioning, and market movements.

Core Features & Use Cases

  • Competitive Set Identification: Differentiates between direct, indirect, adjacent, and substitute competitors.
  • Feature Comparison Matrices: Enables structured comparison of product capabilities using defined rating scales.
  • Positioning Analysis: Analyzes competitor positioning statements and message architectures to find gaps and opportunities.
  • Win/Loss Analysis: Provides a methodology for gathering and analyzing data on why deals are won or lost.
  • Market Trend Identification: Offers frameworks for identifying, analyzing, and responding to market trends.
  • Use Case: When preparing for a product strategy meeting, use this Skill to generate a comprehensive competitive analysis report that includes a feature comparison matrix, an analysis of key competitors' positioning, and an assessment of emerging market trends.

Quick Start

Analyze the competitive landscape for a new AI writing assistant tool, identifying direct and indirect competitors and their key differentiators.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze competitors and map the competitive landscape for my product?▼

To analyze competitors and map the competitive landscape, this Skill identifies direct, indirect, adjacent, and substitute competitors, then generates structured feature comparison matrices and positioning analysis to support strategic decisions.

What is the best way to create a feature comparison matrix for market research?▼

Creating a feature comparison matrix for market research involves structuring product capabilities against competitors using defined rating scales, which this Skill automates to highlight differentiators and gaps in your product strategy.

How do I conduct a win-loss analysis to understand why deals are won or lost?▼

Conducting a win-loss analysis requires a structured methodology for gathering and analyzing deal data, which this Skill provides to help product managers identify patterns in why deals are won or lost against competitors.

How does positioning analysis help identify market opportunities in a competitive set?▼

Positioning analysis identifies market opportunities by analyzing competitors' positioning statements and message architectures, revealing gaps in the competitive landscape that your product strategy can exploit.

Can I use this for identifying market trends and differentiating direct vs indirect competitors?▼

Yes, you can use this Skill for identifying market trends and differentiating direct vs indirect competitors, as it offers frameworks for analyzing market dynamics and classifying the competitive set to inform product strategy.

Do I need existing competitor intelligence to perform a competitive analysis?▼

You do not need existing competitor intelligence to start, but understanding market dynamics and product strategy is required, as the Skill provides frameworks to gather data and generate competitive intelligence insights from scratch.

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