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competitive-analysis

Research competitors and compare positioning, messaging, and content strategy using structured frameworks.

Updated Jun 16, 2026
Search Tags:#messaging#positioning#market research#competitive analysis#battlecard#competitor intelligence#content gap
One-click install
npx skills add https://github.com/adamtpang/summon.company --skill competitive-analysis-adamtpang
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/adamtpang/summon.company/tree/main/packages/skills-catalog/catalog/bundled/marketing/competitive-analysis
Command: npx skills add https://github.com/adamtpang/summon.company --skill competitive-analysis-adamtpang

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Competitive research is often scattered, outdated, and hard to turn into action. This Skill provides structured frameworks for gathering competitor intelligence, comparing messaging, identifying content gaps, and building sales battlecards so teams can make informed positioning decisions. ## Core Features & Use Cases - Competitive Research Methodology: Systematic guidance on primary and secondary intelligence sources, research cadence, and a seven-step analysis process. - Messaging & Positioning Frameworks: Messaging matrices, value proposition comparisons, narrative analysis, positioning statements, and 2x2 positioning maps. - Content Gap Analysis: Templates for auditing competitor content by topic, format, and quality to find opportunities. - Battlecard Creation: A complete one-page battlecard structure with objection handling, landmines, and win/loss themes. - Use Case: A marketing manager preparing for a product launch uses this Skill to analyze three competitors' messaging, identify an underserved positioning quadrant, and produce a sales battlecard for the launch. ## Quick Start Analyze our top three competitors and build a battlecard comparing their positioning, messaging, and content strategy against ours.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct a competitive analysis for marketing?▼

Start by setting scope, then gather data from primary sources like competitor websites, blogs, and demos plus secondary sources like review sites and analyst reports. Organize findings by competitor and dimension, identify patterns, and compare against your own positioning.

How to create a sales battlecard for a competitor?▼

Build a one-page battlecard with the competitor's pitch, honest strengths and weaknesses, your differentiators, objection handling responses, and landmine questions. Update it quarterly and after major competitor announcements, incorporating win/loss feedback from sales.

What sources should I use for competitor research?▼

Use primary sources like competitor websites, pricing pages, job postings, and product trials, plus secondary sources like G2 and Capterra reviews, analyst reports, SEO tools, and community forums. Date-stamp all findings since competitive intelligence expires quickly.

How do I identify content gaps against competitors?▼

Map content across competitors by topic and format in a comparison matrix, then look for topics they cover that you do not, formats they use that you lack, and search terms they rank for. Assess depth, freshness, and engagement to prioritize opportunities.

How often should competitive analysis be updated?▼

Run a deep competitive analysis quarterly across all sources, monitor competitors monthly for announcements and messaging changes, and maintain real-time alerts for brand mentions, press, and job postings. Battlecards need immediate updates after major competitor news.

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