What problem does it solve?
Identify who your true competitors are, understand how they are positioned, and convert that intelligence into concrete positioning, feature comparison, and strategic recommendations that your product, sales, and fundraising teams can act on.
Core Features & Use Cases
- Practical Positioning: Uses April Dunford's positioning inputs to create a clear positioning statement that starts from alternatives, not features.
- Competitive Frameworks Operators Use: Wardley mapping for platform/infra strategy, feature comparison matrices weighted by lost-deal signals, and Kano mapping to show which features are basics, performance, or delighters.
- SPA-friendly Research Playbook: Exact curl + JS-bundle extraction steps to recover pricing, copy, and hidden UI strings from JS-rendered competitor sites.
- Per-competitor Dossiers & Monitoring: Produces head-to-head dossiers (positioning one-liner, pricing, top strengths/weaknesses, funding/headcount) and an optional monitoring package with Slack/Teams/Google Alerts and a monthly ritual.
- Deliverables: Slide deck or professional PDF report option with cited sources, feature matrix, positioning map, white-space analysis, and an action plan.
Quick Start
Analyze my product "Acme" against competitors X, Y, and Z and produce a positioning statement, a weighted feature comparison matrix, and a competitor-monitoring checklist.