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competitive-analysis

Analyze competitors and market positioning to identify product gaps.

7|Updated Feb 6, 2026
Search Tags:#product strategy#competitive analysis#feature comparison#competitor research#win loss analysis#market positioning
One-click install
npx skills add https://github.com/Epiphytic/ai-plugin-translator --skill competitive-analysis-epiphytic
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/Epiphytic/ai-plugin-translator/tree/main/packages/core/test/fixtures/regression-output/knowledge-work-plugins/product-management/skills/competitive-analysis
Command: npx skills add https://github.com/Epiphytic/ai-plugin-translator --skill competitive-analysis-epiphytic

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps product managers systematically understand competitors, compare capabilities, and turn market observations into actionable product strategy.

Core Features & Use Cases

  • Competitive Landscape Mapping: Identify direct, indirect, adjacent, and substitute competitors while analyzing market positioning.
  • Feature Comparison Analysis: Build structured comparison matrices that evaluate competitor strengths, weaknesses, and capability gaps.
  • Strategic Insights: Analyze positioning, win/loss patterns, and market trends to support product decisions and competitive planning.

Quick Start

Use the competitive-analysis skill to create a competitor comparison and strategic positioning brief for my product.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct a competitive analysis for my product strategy?▼

Competitive analysis systematically evaluates competitor capabilities and market positioning to identify product gaps. You map direct and indirect competitors, compare features, and analyze win/loss patterns to generate actionable strategic recommendations.

What is the best way to compare features across competitors?▼

The best way to compare competitor features is building a structured comparison matrix. This framework evaluates strengths, weaknesses, and capability gaps across direct, indirect, adjacent, and substitute competitors to reveal strategic opportunities.

How does win loss analysis improve market positioning?▼

Win/loss analysis improves market positioning by examining patterns in why deals are won or lost against competitors. Identifying these trends helps product managers adjust product strategy and fill capability gaps to better differentiate offerings.

Can I use this for assessing adjacent and substitute competitors?▼

Yes, competitive landscape mapping explicitly includes assessing adjacent and substitute competitors. It analyzes their market positioning alongside direct and indirect rivals to provide a comprehensive view of strategic opportunities and threats.

When do I need a structured framework for competitor research?▼

You need a structured framework for competitor research when transforming raw market observations into product strategy. It ensures systematic capability evaluation, accurate positioning analysis, and reliable trend identification for strategic decision-making.

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