competitive-analysis

Generates competitive analysis reports using PEST, SWOT, KANO, and Business Model Canvas.

1|Updated May 15, 2026
One-click install
npx skills add https://github.com/IcedVodka/skill --skill competitive-analysis-icedvodka
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/IcedVodka/skill/tree/main/other%20skills/competitive-analysis
Command: npx skills add https://github.com/IcedVodka/skill --skill competitive-analysis-icedvodka

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill solves the problem of fragmented, biased, or superficial competitive research by providing a structured, evidence-based framework for analyzing products, business models, and market positioning.

Core Features & Use Cases

  • Structured Analysis Frameworks: Utilizes PEST, SWOT, KANO, and Business Model Canvas to ensure comprehensive coverage.
  • Evidence-Driven Workflow: Enforces a rigorous process of information gathering, from official website scraping to deep document mining.
  • Use Case: When launching a new feature, use this Skill to conduct a deep-dive comparison between your product and three primary competitors to identify market gaps and actionable strategic opportunities.

Quick Start

Use the competitive-analysis skill to perform a deep-dive comparison between our product and the top three competitors in the SaaS industry.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct a competitive analysis for SaaS products?

Structured competitive analysis uses SWOT, PEST, KANO, and Business Model Canvas frameworks to evaluate product positioning. This approach synthesizes official website data and third-party sources to identify market gaps and actionable strategic opportunities.

What's the best way to benchmark multiple products against each other?

Multi-product benchmarking applies structured business frameworks to compare features and business models across competitors. By enforcing rigorous evidence gathering from official sites and documents, it generates comprehensive comparison reports identifying strategic gaps.

Can I use business intelligence frameworks like KANO and SWOT for market research?

Business intelligence frameworks like KANO and SWOT are supported for market research. The analysis enforces comprehensive coverage by applying these structured models to product data, ensuring evidence-driven strategic insights rather than superficial research.

Does competitive analysis require web scraping capabilities?

Competitive analysis requires web scraping and document parsing capabilities to gather evidence. The workflow synthesizes actionable strategic insights from official websites and third-party documents, ensuring evidence-driven rather than superficial research.

When do I need a Business Model Canvas for product strategy?

A Business Model Canvas is needed when launching features or evaluating market positioning. It provides structured coverage of business models, ensuring product strategy is based on comprehensive, evidence-driven competitive intelligence rather than fragmented research.

Why does superficial competitive research lead to biased product strategy?

Superficial competitive research causes biased product strategy by lacking structured, evidence-based frameworks. Applying models like PEST and SWOT enforces rigorous information gathering, mitigating fragmentation and ensuring actionable strategic insights.