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competitive-analysis

Generate a competitor analysis report with positioning statements and feature comparison tables.

Updated Apr 1, 2026
Search Tags:#positioning#market research#competitive analysis#kano#wardley mapping#feature matrix
One-click install
npx skills add https://github.com/koya-alt/Catalyst --skill competitive-analysis-koya-alt
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/koya-alt/Catalyst/tree/main/local/secondary_skills/competitive-analysis
Command: npx skills add https://github.com/koya-alt/Catalyst --skill competitive-analysis-koya-alt

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It eliminates the need for lengthy MBA‑style frameworks by delivering fast, operator‑focused competitive insights, positioning statements, and strategic recommendations for any product or market.

Core Features & Use Cases

  • April Dunford positioning: Generates concise positioning statements from alternatives to market categories.
  • Wardley mapping: Visualizes component evolution and investment gaps across competitors.
  • Feature comparison matrix: Builds detailed ✓/✗ tables of capabilities for sales battlecards.
  • Kano analysis: Categorises competitor features into basics, performance, and delighters.
  • Research toolchain: Automates web searches, curl‑based SPA extraction, pricing discovery, and talent signals.
  • Monitoring setup: Offers ready‑to‑activate alerts and monthly ritual checklists for ongoing competitor tracking.

Quick Start

Ask the skill to generate a competitive overview by providing your product name and target market.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate a competitor analysis report for B2B SaaS positioning?▼

To generate a competitor analysis report for B2B SaaS positioning, provide your product name and target market. The skill then automates web searches and curl extraction to deliver concise positioning statements and strategic recommendations.

What is Wardley mapping used for in competitive analysis?▼

Wardley mapping in competitive analysis is used to visualize component evolution and identify investment gaps across competitors. This technique helps operators understand where strategic advantages lie within a market's technology stack.

How do I build a feature comparison matrix for sales battlecards?▼

Build a feature comparison matrix for sales battlecards by analyzing competitor capabilities extracted via web search. The skill structures this data into detailed checkmark tables to clearly highlight capability differences.

Can I use Kano analysis to categorize competitor features?▼

Yes, you can use Kano analysis to categorize competitor features into basics, performance attributes, and delighters. This categorization helps prioritize product development by revealing which features drive customer satisfaction.

What's the best way to set up ongoing competitor tracking and alerts?▼

The best way to set up ongoing competitor tracking involves activating ready-to-use alerts and monthly ritual checklists. This monitoring setup ensures continuous market research and automated updates for strategic positioning.

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