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competitive-analysis

Map competitive landscapes and compare features to analyze product positioning.

Updated Mar 15, 2026
Search Tags:#positioning#competitive-analysis#landscape#market-trends#feature-matrix#win-loss
One-click install
npx skills add https://github.com/lilbom32/ketnoitrithuc --skill competitive-analysis-lilbom32
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/lilbom32/ketnoitrithuc/tree/main/.claude/skills/product-management/1.1.0/skills/competitive-analysis
Command: npx skills add https://github.com/lilbom32/ketnoitrithuc --skill competitive-analysis-lilbom32

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Competitive intelligence is essential for product decisions, but it can be time-consuming and inconsistent without a structured approach.

Core Features & Use Cases

  • Landscape mapping to identify direct, indirect, adjacent competitors, substitutes, and market movers.
  • Feature comparison matrices to quantify strengths and gaps across competitors.
  • Positioning analysis and win/loss methodologies to reveal reasons customers choose alternatives and how to improve messaging.
  • Use Case: Create a competitive brief for a new product launch or a customer RFP.

Quick Start

Describe a target market and competitor set, gather strategic data, and draft a competitive brief.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a competitive analysis for a new product launch?▼

Identify direct, indirect, and adjacent competitors, then map the landscape to quantify strengths and gaps before drafting a positioning review or competitive brief for your product launch.

When do I need a feature comparison matrix for product positioning?▼

You need a feature comparison matrix when positioning reviews require quantifying strengths and gaps across direct, indirect, and adjacent competitors to reveal strategic opportunities for your product.

What's the best way to map the competitive landscape for indirect and adjacent competitors?▼

Use a structured landscape mapping framework to identify direct, indirect, and adjacent competitors alongside substitutes and market movers, revealing strategic opportunities for your product positioning.

Can I use win-loss analysis to improve messaging for customer RFPs?▼

Yes, apply win-loss methodologies to reveal reasons customers choose alternatives, informing positioning analysis and improving messaging for competitive briefs and customer RFP responses.

Do I need to gather strategic data before starting a competitive brief?▼

Yes, you must describe a target market and competitor set, then gather credible strategic data inputs before drafting a competitive brief or positioning review.

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