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competitive-analysis

Analyze competitors to create a structured competitive intelligence brief.

23|2|Updated Feb 10, 2026
Search Tags:#positioning#market-research#competitive-analysis#feature-matrix#strategic-insights#win-loss#landscape-mapping
One-click install
npx skills add https://github.com/luisschmitzheadline/VC-Skills.md --skill competitive-analysis-luisschmitzheadline
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/luisschmitzheadline/VC-Skills.md/tree/main/knowledge_skills/market_research/kwp-competitive-analysis-pm
Command: npx skills add https://github.com/luisschmitzheadline/VC-Skills.md --skill competitive-analysis-luisschmitzheadline

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Competitors' strengths, weaknesses, and market positioning are hard to assess quickly. This Skill provides a structured framework to map the competitive landscape, compare capabilities, and derive strategic implications for product decisions.

Core Features & Use Cases

  • Landscape mapping across direct, indirect, adjacent, and substitute competitors.
  • Feature comparison matrices with a consistent rating scheme.
  • Positioning analysis, gap identification, and opportunities for differentiation.
  • Win/Loss analysis methods and market trend identification to inform strategy.

Quick Start

Analyze the top 3 competitors for your product and generate a feature comparison matrix.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map the competitive landscape for direct and substitute competitors?▼

To map the competitive landscape, you categorize competitors into direct, indirect, adjacent, and substitute segments. This structured landscape mapping identifies market positioning and reveals strategic implications for product decisions.

What is the best way to create a feature comparison matrix for product strategy?▼

The best way to create a feature comparison matrix is using a consistent rating scheme to assess competitor capabilities. This feature comparison highlights capability gaps and identifies clear opportunities for product differentiation.

How do I conduct a win-loss analysis to inform my market positioning?▼

You conduct a win-loss analysis by evaluating competitor strengths and weaknesses alongside market trends. This method derives strategic insights that inform your product positioning and highlight areas for differentiation.

Can I use this competitive analysis framework for adjacent market competitors?▼

Yes, this competitive analysis framework specifically supports assessing adjacent competitors alongside direct, indirect, and substitute markets. It generates landscape maps and positioning insights applicable across these varying competitive contexts.

When do I need a structured competitive intelligence brief for my product?▼

You need a structured competitive intelligence brief when competitors' strengths, weaknesses, and market positioning become hard to assess quickly. It provides a structured framework to derive strategic implications for product decisions.

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