competitive-analysis

Analyze competitors and build a 2×2 decision framework with gap maps.

Updated Mar 24, 2026

Search Tags:#benchmarking #positioning #market-research #competitive-analysis #feature-matrix #wardley-mapping

Ready to run

npx skills add https://github.com/ma-wais/Quality-Management-System --skill competitive-analysis-ma-wais

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/ma-wais/Quality-Management-System/tree/main/.local/secondary_skills/competitive-analysis
Command: npx skills add https://github.com/ma-wais/Quality-Management-System --skill competitive-analysis-ma-wais

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Identify competitors, analyze positioning, and deliver actionable recommendations while skipping generic MBA frameworks unless specifically requested — they're artifacts, not actionable tools.

Core Features & Use Cases

Frame and expand the competitor set to include indirect competitors and "do nothing" options.
Produce per-competitor dossiers with positioning (homepage messaging), pricing model (tiers if available), top strengths, top weaknesses, funding/headcount, and recent product launches.
Synthesize feature matrices and visual maps (2×2 positioning maps, Kano-style delighters vs. basics) to reveal white space and strategic opportunities.
Create output-ready deliverables (slide deck or written report) with sources and concrete recommendations.

Quick Start

Generate a concise competitive-analysis package including competitor map, feature matrix, and actionable recommendations.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a competitive analysis report with actionable recommendations?▼

To build a competitive analysis report, identify direct and indirect competitors, analyze their positioning and pricing, and apply practitioner methods like Wardley mapping and feature matrices. This yields a 2×2 decision framework and a gap map with actionable recommendations.

What is the best way to map competitor positioning without using generic MBA frameworks?▼

The best way to map competitor positioning without generic MBA frameworks is applying Dunford's positioning method and Kano analysis. This approach focuses on homepage messaging and delighters versus basics to reveal strategic white space.

How does a feature comparison matrix fit into market research for product launches?▼

A feature comparison matrix fits into market research by systematically mapping competitor capabilities against your product. It synthesizes visual maps to reveal white space and strategic opportunities for upcoming product launches.

Can I use Wardley mapping to analyze indirect competitors and do-nothing options?▼

Yes, you can use Wardley mapping to analyze indirect competitors and do-nothing options. It frames and expands the competitor set, mapping the value chain to inform a 2×2 decision framework for strategic positioning.

What should a competitor dossier include for a comprehensive competitive landscape analysis?▼

A competitor dossier for competitive landscape analysis should include positioning, pricing model tiers, top strengths, top weaknesses, funding or headcount data, and recent product launches to deliver actionable insights.

Does competitive analysis output support slide deck formats for stakeholder presentations?▼

Yes, competitive analysis output supports slide deck formats. The deliverable is output-ready as either a slide deck or written report, complete with sources and concrete recommendations for stakeholder presentations.