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MuhammadUA
MuhammadUACOMMUNITY
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competitive-analysis

Generate competitive intelligence through landscape mapping, feature benchmarking, and win/loss analysis.

Updated Jun 19, 2026
Search Tags:#product management#market research#competitive analysis#win loss analysis#positioning strategy#feature benchmarking
One-click install
npx skills add https://github.com/MuhammadUA/Axe --skill competitive-analysis-muhammadua
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/MuhammadUA/Axe/tree/main/.kortix/opencode/skills/GENERAL-KNOWLEDGE-WORKER/competitive-analysis
Command: npx skills add https://github.com/MuhammadUA/Axe --skill competitive-analysis-muhammadua

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Product managers often lack structured, actionable competitive intelligence, leading to weak product positioning, missed market opportunities, and strategic decisions made without full context of the competitive landscape.

Core Features & Use Cases

  • Competitive Landscape Mapping: Identify and categorize direct, indirect, adjacent, and substitute competitors, then map them on strategic axes to visualize market dynamics and identify white space.
  • Feature Comparison Matrices: Build weighted, honest feature comparison matrices using consistent rating scales to benchmark your product against key rivals and identify capability gaps.
  • Win/Loss Analysis: Conduct structured win/loss interviews with customers and analyze patterns to uncover the real reasons you win or lose deals against competitors.
  • Use Case: A product manager launching a new SaaS project management tool can use this skill to map all existing competitors, compare core features, identify unclaimed positioning gaps, and prioritize roadmap items that differentiate their product.

Quick Start

Use the competitive-analysis skill to map the competitive landscape for your new SaaS project management tool and identify 3 unclaimed positioning opportunities to inform your go-to-market strategy.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is competitive landscape mapping and how does it identify market opportunities?▼

Competitive landscape mapping categorizes direct, indirect, adjacent, and substitute competitors on strategic axes to visualize market dynamics, identify white space, and uncover unclaimed positioning opportunities for product strategy.

How do I conduct a win loss analysis to understand why we lose deals to competitors?▼

Win loss analysis involves conducting structured interviews with customers to analyze patterns and uncover the real reasons your product wins or loses deals against key rivals, reducing strategic blind spots.

How to build a feature comparison matrix for benchmarking my product against competitors?▼

Build weighted feature comparison matrices using consistent rating scales to benchmark your product against key rivals, identify capability gaps, and inform feature prioritization for your product roadmap.

Can I use competitive analysis for a new product launch in B2B and B2C markets?▼

Competitive analysis applies to core product management workflows including new product launches, pricing strategy, and market expansion planning across both B2B and B2C markets to align roadmaps with market dynamics.

What's the best way to identify differentiation opportunities from competitive intel?▼

Turn competitive intel into winning product strategy by mapping the competitive landscape, comparing core features, and identifying unclaimed positioning gaps to prioritize roadmap items that differentiate your product.

When do I need structured competitive intelligence for product positioning?▼

You need structured competitive intelligence when making strategic decisions without full market context, which leads to weak product positioning, missed market opportunities, and strategic blind spots.

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