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competitive-analysis

Identify competitors and produce evidence-backed positioning maps and feature matrices.

Updated Apr 25, 2026
Search Tags:#research#positioning#competitive analysis#market strategy#wardley mapping#feature matrix#kano analysis
One-click install
npx skills add https://github.com/naopensedoit2-design/Claramente-nao-sou-um-Escritor --skill competitive-analysis-naopensedoit2-design
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/naopensedoit2-design/Claramente-nao-sou-um-Escritor/tree/main/.local/secondary_skills/competitive-analysis
Command: npx skills add https://github.com/naopensedoit2-design/Claramente-nao-sou-um-Escritor --skill competitive-analysis-naopensedoit2-design

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It helps teams figure out who the real competitors are, how those competitors win, and where your product can win with evidence-based recommendations.

Core Features & Use Cases

  • Competitor set building: Expands the competitor universe using “alternatives” and category comparisons to include direct and indirect competitors plus the “do nothing” option.
  • Operator-grade positioning: Applies practical positioning frameworks (April Dunford-style alternatives-based positioning, Wardley Mapping, feature matrices, and Kano applied to competitors).
  • Decision-ready outputs: Produces a feature comparison, positioning map, white-space opportunities, and a concrete action plan supported by sourced claims, while avoiding frameworks that don’t help operators unless requested.

Quick Start

Ask for a competitive analysis report for your product by telling the tool your product name, target customer, and the top 3 competitors you currently think matter.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct an alternatives-first competitive analysis for B2B SaaS?▼

Alternatives-first competitive analysis for B2B SaaS expands the competitor universe to include direct rivals, indirect alternatives, and the do-nothing option, then applies April Dunford-style positioning to extract evidence-backed recommendations.

What is the best way to build a feature matrix for product positioning?▼

Building a feature matrix for product positioning requires extracting competitor features, applying Kano analysis to evaluate competitor capabilities, and mapping weighted comparisons to identify decision-ready white-space opportunities.

How do I use Wardley Mapping to find market white-space opportunities?▼

Wardley Mapping finds market white-space opportunities by charting competitor value chains, exposing positioning gaps, and producing evidence-backed action plans that highlight where your product can win against current market alternatives.

Can I generate a slide deck instead of a written report for a competitor dossier?▼

Yes, you can generate a slide deck instead of a written report for a competitor dossier through user-first format selection, allowing you to choose the output that best fits your product strategy presentation needs.

Does this competitive analysis approach work for generic market sizing tasks?▼

No, this competitive analysis approach does not work for generic market sizing tasks; it specifically targets B2B SaaS and product strategy requirements by focusing on feature matrices, positioning maps, and competitor dossiers.

How do I start a competitive analysis report using just my product name and competitors?▼

To start a competitive analysis report, provide your product name, target customer, and the top 3 competitors you currently think matter, and the tool will expand the competitor set and extract positioning signals.

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