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competitive-analysis

Analyzes competitors' features, pricing, and positioning to generate sales-ready battlecards.

276|46|Updated Jan 16, 2026
Search Tags:#product strategy#market research#competitive analysis#SWOT#battlecards#Porter's Five Forces
One-click install
npx skills add https://github.com/nicepkg/ai-workflow --skill competitive-analysis-nicepkg
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/nicepkg/ai-workflow/tree/main/workflows/product-manager-workflow/.claude/skills/competitive-analysis
Command: npx skills add https://github.com/nicepkg/ai-workflow --skill competitive-analysis-nicepkg

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes assets (resource) and scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you understand your competitive landscape, identify market opportunities, and refine your product strategy for better differentiation.

Core Features & Use Cases

  • Market Sizing: Calculate TAM, SAM, and SOM to understand market potential.
  • Competitor Research: Analyze competitors' features, pricing, and market positioning.
  • Strategic Frameworks: Apply SWOT and Porter's Five Forces for in-depth analysis.
  • Battlecards: Create concise sales battlecards to equip your team.
  • Use Case: A product manager needs to understand how their new feature stacks up against three key competitors and identify a unique selling proposition.

Quick Start

Use the competitive-analysis skill to research the top 5 competitors in the AI writing assistant market, focusing on their pricing and key features.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct a competitive analysis for my product strategy?▼

Competitive analysis evaluates market positioning by researching competitor features and pricing, applying strategic frameworks like SWOT and Porter's Five Forces to identify product differentiation opportunities.

What is the best way to calculate TAM, SAM, and SOM for market sizing?▼

Market sizing calculates TAM, SAM, and SOM to quantify market potential. Analyzing these segments helps you understand addressable market boundaries and identify realistic revenue opportunities.

How do I create sales battlecards from competitor research?▼

Sales battlecards are generated by translating competitor research on features and pricing into concise, actionable summaries that equip your sales team to effectively counter rivals during deals.

Can I apply Porter's Five Forces and SWOT analysis to assess market positioning?▼

Porter's Five Forces and SWOT analysis are applied to assess market positioning by evaluating industry competitiveness and internal strengths, identifying strategic gaps for product differentiation.

Does competitive intelligence help identify unique selling propositions for new features?▼

Competitive intelligence identifies unique selling propositions by analyzing how your new feature stacks up against key competitors, revealing distinct market positioning and differentiation opportunities.

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