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competitive-analysis

Generate a competitive analysis pack with battlecards and win themes.

5|Updated Jan 19, 2026
Search Tags:#win/loss analysis#market research#sales enablement#competitive analysis#product positioning#battlecards
One-click install
npx skills add https://github.com/oldwinter/skills --skill competitive-analysis-oldwinter
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/oldwinter/skills/tree/main/lenny-skills/product-skills/competitive-analysis
Command: npx skills add https://github.com/oldwinter/skills --skill competitive-analysis-oldwinter

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you understand your competitive landscape by mapping alternatives, identifying differentiation, and creating actionable battlecards to win more deals.

Core Features & Use Cases

  • Competitive Landscape Mapping: Identifies direct competitors, workarounds, and the status quo.
  • Positioning & Differentiation: Develops hypotheses for how to position your product against alternatives.
  • Sales Enablement: Creates battlecards, win themes, and loss risks for sales teams.
  • Use Case: A product manager needs to understand why a key competitor is winning deals. This Skill will analyze the competitor's positioning, identify customer decision criteria, and produce a battlecard with talking points for the sales team.

Quick Start

Use the competitive-analysis skill to build a competitive analysis pack for our product against competitor X, focusing on sales enablement.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a competitive analysis pack for sales enablement?▼

A competitive analysis pack maps direct alternatives and the status quo, analyzes customer decision criteria, and synthesizes market intelligence into differentiation hypotheses, actionable battlecards, win themes, and loss risks for sales enablement.

What is the best way to map competitive alternatives and the status quo?▼

The best way to map competitive alternatives is to identify direct competitors and workarounds, analyze their product positioning against your ideal customer profile, and derive differentiation hypotheses to guide strategic go-to-market planning decisions.

How do I create effective battlecards from win/loss analysis?▼

Effective battlecards derive from synthesizing win/loss analysis and customer decision criteria to produce win themes and loss risks, providing the sales team with actionable talking points to differentiate product positioning.

What inputs do I need to generate differentiation hypotheses for a specific use case?▼

Generating differentiation hypotheses requires structured input detailing your product, ideal customer profile, specific use case, and known competitors to accurately synthesize market intelligence into a comprehensive competitive analysis pack.

When do I need a comprehensive competitive landscape mapping for product positioning?▼

You need competitive landscape mapping when your product management team must understand why a key competitor is winning deals, requiring an analysis of their positioning and customer decision criteria to inform strategic go-to-market planning.

How do I monitor competitive intelligence after creating battlecards?▼

To monitor competitive intelligence after creating battlecards, establish a monitoring plan that tracks competitor positioning shifts and market changes, ensuring your win themes and sales enablement deliverables remain accurate and actionable.

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