competitive-analysis-process

What problem does it solve?

Scattered competitive research and one-off scans leave product managers without a coherent picture of their market. This Skill sequences six analytical steps — landscape, product comparison, customer-need fulfillment, business baseline, positioning, and strategic direction — into one engagement that ends in actionable outputs.

Core Features & Use Cases

• Six-Step Orchestration: Each step names its frameworks (Porter's Five Forces, Kano, JTBD, Business Model Canvas, Ries & Trout positioning) and delegates execution to the right investigation skill.
• Decision-Scoped Planning: Steps are a menu, not a mandate — the workflow recommends which subset fits your decision and records skips with reasons.
• Four Output Artifacts: Closes by producing battle cards, an executive comparison matrix, positioning counter-moves, and a threat assessment brief, plus a maintenance watch cadence.
• Use Case: A PM facing a board decision on market entry runs the full six-step pass over three weeks, ending with a threat brief that re-ranks a competitor from "monitor" to "act" based on fused patent, hiring, and earnings signals.

Quick Start

Run the competitive analysis process on my market, naming the competitor set and the decision this analysis supports.