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competitive-analysis

Map competitive landscapes and compare competitor features and positioning.

4|2|Updated Feb 2, 2026
Search Tags:#positioning#product strategy#market research#competitive analysis#win-loss analysis#competitor intelligence
One-click install
npx skills add https://github.com/propane-ai/kits --skill competitive-analysis-propane-ai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/propane-ai/kits/tree/main/plugins/Product/skills/competitive-analysis
Command: npx skills add https://github.com/propane-ai/kits --skill competitive-analysis-propane-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps product managers and strategists deeply understand their competitive landscape, identify market opportunities, and inform product strategy by analyzing competitors' features, positioning, and market movements.

Core Features & Use Cases

  • Competitive Landscape Mapping: Identify and categorize competitors (direct, indirect, adjacent, substitute) and map them on key strategic dimensions.
  • Feature Comparison Matrices: Create detailed comparisons of product capabilities using structured rating scales.
  • Positioning Analysis: Analyze competitor positioning statements and message architectures to find gaps and opportunities.
  • Win/Loss Analysis: Systematically gather and analyze data to understand why deals are won or lost.
  • Market Trend Identification: Monitor and analyze emerging market trends to inform strategic responses.
  • Use Case: When preparing a competitive brief for a new product feature, use this skill to analyze the top 3 competitors' feature sets, their stated positioning, and recent market activities.

Quick Start

Analyze the competitive landscape for our product, identifying direct, indirect, and adjacent competitors.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct a competitive analysis for my product strategy?▼

To conduct competitive analysis for product strategy, map the competitive landscape, create feature comparison matrices, analyze positioning statements, and evaluate competitor strengths and weaknesses to inform strategic decisions. It requires analyzing competitor product offerings, marketing materials, and market data.

What is the best way to map a competitive landscape and categorize competitors?▼

Mapping a competitive landscape involves identifying and categorizing competitors into direct, indirect, adjacent, and substitute groups. You then plot these competitors on key strategic dimensions to visualize market dynamics and identify gaps.

How do I build a feature comparison matrix for competitor products?▼

Building a feature comparison matrix involves evaluating competitor product capabilities using structured rating scales. This provides a detailed comparison of features across competitors to highlight areas where your product can differentiate or needs improvement.

Can I systematically analyze win-loss data to understand why deals are won or lost?▼

Yes, you can perform win-loss analysis by systematically gathering and analyzing deal data. This process evaluates the specific reasons why sales opportunities are won or lost against competitors, directly informing product and positioning adjustments.

Does competitive positioning analysis help identify market opportunities?▼

Competitive positioning analysis identifies market opportunities by examining competitor positioning statements and message architectures. Finding gaps in their messaging reveals strategic openings for your product to target underserved market segments.

How do I monitor and identify emerging market trends for strategic responses?▼

Identifying market trends involves monitoring and analyzing emerging movements within your industry. This analysis tracks competitor market activities and shifts, enabling you to formulate timely strategic responses and adapt product strategy.

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