competitive-analysis

Map competitors by defining your decision scope, selecting 5–7 competitors, and plotting key factors like price, features, and UX on a strategy canvas to visualize strategic positioning and differentiation.

The Four Actions Framework differentiates features by evaluating what to Eliminate, Reduce, Raise, and Create. This structured approach helps identify strategic opportunities and avoid red ocean traps in competitive markets.

Identify non-customers by analyzing segments outside your current target market. Derive actionable implications from their unmet needs to guide product strategy and discover blue ocean opportunities.

Avoid red ocean traps by capping competitor mapping at 5–7 rivals, applying the Four Actions Framework to diverge from industry standards, and focusing on non-customer insights to reveal new strategic opportunities.

Yes, competitive analysis applies to both feature- and product-level decisions. Define your decision goals and scope accordingly, then select relevant competitors to compare key factors on the strategy canvas.

Limiting competitor mapping to 5–7 competitors ensures focused analysis. This constraint prevents information overload and keeps the strategy canvas actionable for identifying clear differentiators and strategic implications.