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competitive-analysis

Evaluate product capabilities against direct, indirect, and substitute competitors.

1|Updated Jun 20, 2026
Search Tags:#positioning#strategy#differentiation#gtm#market-research#competitive-analysis
One-click install
npx skills add https://github.com/shafibabar/SDLC-Artifact-Factory --skill competitive-analysis-shafibabar
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/shafibabar/SDLC-Artifact-Factory/tree/main/skills/competitive-analysis
Command: npx skills add https://github.com/shafibabar/SDLC-Artifact-Factory --skill competitive-analysis-shafibabar

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill solves the problem of misinformed product positioning and roadmap prioritization by providing a structured, evidence-based framework to analyze the competitive landscape.

Core Features & Use Cases

  • Capability Matrix: Systematically rates your product against competitors across key dimensions to identify gaps and strengths.
  • Positioning Mapping: Visualizes market density to help you find an unoccupied, defensible position.
  • Competitive SWOT: Focuses specifically on positioning, threats, and opportunities to ground your GTM strategy in market reality.

Quick Start

Use the competitive-analysis skill to generate a capability matrix and positioning map for the current product against its top three direct competitors.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a capability matrix for competitive analysis?▼

To build a capability matrix for competitive analysis, systematically rate your product against direct, indirect, and substitute market participants across key dimensions to identify capability gaps and strengths.

What is the best way to map market positioning for a new product?▼

The best way to map market positioning is to visualize market density against competitors. This helps locate an unoccupied, defensible position to ground your GTM strategy in market reality.

How does a competitive SWOT analysis inform roadmap prioritization?▼

A competitive SWOT analysis informs roadmap prioritization by focusing specifically on positioning, threats, and opportunities, ensuring that product differentiation points are defensible against market reality.

What data do I need to perform product differentiation analysis?▼

Product differentiation analysis requires structured input of competitor dimensions and market data. This evidence-based framework evaluates product capabilities to produce defensible differentiation points.

When should I include indirect and substitute competitors in market research?▼

You should include indirect and substitute competitors in market research when mapping the full competitive landscape. Evaluating these market participants ensures your capability matrix captures all relevant threats.

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