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competitive-audit

Audit competitor websites and generate a design and strategy report.

Updated Aug 27, 2026
Search Tags:#accessibility#visual-design#competitor-analysis#design-research#ux-analysis#website-audit#competitive-audit
One-click install
npx skills add https://github.com/mojwang/macbook-dev-setup --skill competitive-audit
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-audit
Source: https://github.com/mojwang/macbook-dev-setup/tree/main/config/skills/competitive-audit
Command: npx skills add https://github.com/mojwang/macbook-dev-setup --skill competitive-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires playwright, lighthouse, and includes scripts (resource) components.

What problem does it solve?

Audits teams' competitive landscapes to uncover actionable design and product insights that drive strategy and differentiation.

Core Features & Use Cases

  • Site discovery & live validation: Identify 4-5 direct competitors and 3-5 aspirational sites, verify they are reachable, and categorize them for auditing.
  • Per-Site Audit Suite: For each approved site, perform visual design analysis (screenshots at multiple viewports, color/typography extraction), IA and navigation assessment, trust signals, conversion pathways, content strategy, and accessibility/performance checks.
  • Synthesis & Deliverables: Produce a consolidated executive report with a pattern frequency matrix, a gap analysis against your current site, and prioritized recommendations; outputs are saved to docs/design/competitive-audit.md.

Quick Start

Use the competitive-audit skill to initiate a site audit for your industry and generate the final report in docs/design/competitive-audit.md.

Frequently Asked Questions about competitive-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I automate a competitive audit for website design insights?▼

Automate a competitive audit by identifying direct and aspirational competitor sites, capturing screenshots at multiple viewports, extracting visual design elements, and running Lighthouse accessibility checks to generate a structured design and strategy report.

What is included in an automated website audit for UX analysis?▼

An automated website audit for UX analysis includes visual design extraction, IA and navigation assessment, trust signal evaluation, conversion pathway mapping, content strategy review, and Lighthouse accessibility and performance scoring.

How do I use Lighthouse and Playwright to audit competitor websites?▼

Use Lighthouse and Playwright to script site checks, automatically capture visual screenshots across multiple viewports, and score accessibility and performance, delivering structured insights for a comprehensive competitive audit report.

Can I generate a gap analysis against my current site during a competitor analysis?▼

Yes, the competitive audit produces a consolidated executive report featuring a pattern frequency matrix and a gap analysis against your current site, culminating in prioritized design and strategy recommendations.

Does this automated competitive audit work for website refresh initiatives?▼

Yes, the automated competitive audit applies to both new projects and website refresh initiatives across industries, identifying direct and aspirational sites to deliver comprehensive design-focused insights.

Where are the deliverables saved when running a scripted site check for design research?▼

Deliverables from the scripted site check are saved as a consolidated executive report in docs/design/competitive-audit.md, containing the pattern frequency matrix, gap analysis, and prioritized recommendations.

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