competitive-battlecard

Creates a Markdown competitive battlecard from web research on a named competitor.

Updated Apr 8, 2026
One-click install
npx skills add https://github.com/martiraste-lgtm/claude-skills --skill competitive-battlecard-martiraste-lgtm
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitive-battlecard
Source: https://github.com/martiraste-lgtm/claude-skills/tree/main/pm-go-to-market-competitive-battlecard
Command: npx skills add https://github.com/martiraste-lgtm/claude-skills --skill competitive-battlecard-martiraste-lgtm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps sales teams quickly create concise, battle-ready competitive battlecards that compare your product against a specific competitor, covering positioning, feature differences, objections, and win/loss insights.

Core Features & Use Cases

  • Research-driven battlecards: Generates a structured battlecard after researching the competitor's current product, pricing, and market positioning.
  • Comprehensive sections: Outputs sections including Company Overview, Quick Comparison, Where We Win, Where They Win, Common Objections & Responses, Landmines to Plant, and Win/Loss Patterns.
  • Use cases: Ideal for sales kickoff, competitive Q&A, and RFP responses.

Quick Start

Provide the target competitor name to generate the battlecard immediately.

Frequently Asked Questions about competitive-battlecard

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is a competitive battlecard and what information should it include?

A competitive battlecard is a structured sales document comparing your product against a specific competitor. It should include a company overview, quick feature comparison, win/loss patterns, common objections with responses, and strategic landmines to plant during sales cycles.

How do I create a sales battlecard for a specific competitor?

To create a sales battlecard, provide the target competitor's name. The system researches current product data, pricing, positioning, and customer sentiment, then outputs a structured Markdown document with sections for quick comparison, objections handling, and win/loss insights.

Can I use this competitive research tool for win/loss analysis and RFP responses?

Yes, this competitive research tool is ideal for win/loss analysis and RFP responses. It researches competitor positioning and customer sentiment to generate structured battlecards, helping sales teams prepare for competitive Q&A and sales kickoff materials.

What's the best way to handle competitor objections during a sales cycle?

The best way to handle competitor objections is using a structured battlecard with predefined responses. The tool researches competitor weaknesses and generates common objections alongside tailored responses, plus landmines to plant, giving sales teams an advantage in competitive deals.

Do I need to provide detailed competitor data to generate a battlecard?

No, you do not need to provide detailed competitor data. You simply provide the target competitor's name or profile, and the tool uses web research to gather current product data, pricing, market positioning, and customer sentiment to compile the battlecard automatically.