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competitive-intel

Generate sales battlecards and leadership summaries from competitor templates.

Updated Oct 30, 2025
Search Tags:#positioning#competitive-analysis#battlecards#competitive-intelligence#market-tracking#winloss#leadership-insights
One-click install
npx skills add https://github.com/jmigrala/priceyourfence --skill competitive-intel-jmigrala
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-intel
Source: https://github.com/jmigrala/priceyourfence/tree/main/.agents/skills/competitive-intel
Command: npx skills add https://github.com/jmigrala/priceyourfence --skill competitive-intel-jmigrala

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Systematic competitor tracking that informs CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.

Core Features & Use Cases

  • Competitive landscape tracking: maintain an up-to-date view of direct and indirect competitors, market moves, and messaging shifts.
  • Battlecard templates: generate ready-to-use one-page battlecards for sales reps.
  • Leadership summaries: compile periodic insights for product, marketing, and executive teams.

Quick Start

Identify a named competitor and generate a formatted battlecard using the provided templates.

Frequently Asked Questions about competitive-intel

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build sales battlecards for my team?▼

Build sales battlecards by identifying a named competitor and generating a formatted one-page summary using structured templates. This provides ready-to-use competitive positioning for sales reps.

What is competitive intelligence and when do I need it?▼

Competitive intelligence systematically tracks competitors to inform positioning, battlecards, and roadmap decisions. You need it when analyzing direct or indirect market threats, tracking market moves, or mapping competitive landscapes.

How do I compile a competitive landscape analysis?▼

Compile a competitive landscape analysis by identifying and monitoring both direct and indirect competitors. This maintains an up-to-date view of market moves and messaging shifts to drive leadership decisions.

Can I generate leadership summaries for executive teams from competitor research?▼

Generate leadership summaries by compiling periodic competitive intelligence insights. These summaries inform product, marketing, and executive teams by turning tracked competitor moves into strategic action.

What is the best way to track competitor messaging shifts over time?▼

Track competitor messaging shifts by maintaining an up-to-date view of the competitive landscape. This systematic competitor tracking approach informs CMO positioning and CPO roadmap decisions.

Does this approach to competitive analysis work for indirect competitors?▼

Yes, competitive analysis maps competitive landscapes across both direct and indirect threats. It uses structured metadata and battlecard templates to monitor these threats and drive leadership decisions.

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