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Competitive Intelligence Analysis

Identify, analyze, and compare competitors for a target URL.

Updated Apr 23, 2026
Search Tags:#competitive intelligence#competitor analysis#pricing comparison#market differentiation#feature matrix#SEO content gaps#positioning strategy
One-click install
npx skills add https://github.com/michigarciadiez-hub/Lizna-ai-marketing-claude --skill competitive-intelligence-analysis
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Competitive Intelligence Analysis
Source: https://github.com/michigarciadiez-hub/Lizna-ai-marketing-claude/tree/main/skills/market-competitors
Command: npx skills add https://github.com/michigarciadiez-hub/Lizna-ai-marketing-claude --skill competitive-intelligence-analysis

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill solves the problem of guessing what competitors do better by systematically identifying alternatives, analyzing positioning and pricing, and producing client-ready competitive intelligence you can act on.

Core Features & Use Cases

  • Competitor identification by tier: Finds direct, indirect, and aspirational competitors using keyword, site, review, and community discovery methods.
  • Positioning, pricing, and feature matrices: Builds structured comparisons including a positioning map plus detailed pricing and feature gap tables.
  • Actionable strategy output: Produces SWOT analysis and recommends steal-worthy tactics, differentiation angles, “alternative” pages, and switching narratives.

Quick Start

Run /market competitors https://example.com to generate a COMPETITOR-REPORT.md with competitor discovery, side-by-side comparisons, and strategic recommendations.

Frequently Asked Questions about Competitive Intelligence Analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate a competitive intelligence report for my website?▼

To generate competitive intelligence, you run a command with your target URL to produce a structured COMPETITOR-REPORT.md file containing competitor discovery, side-by-side comparisons, and strategic recommendations.

What is competitor analysis and how does it cover different market tiers?▼

Competitor analysis systematically identifies and compares alternatives using keyword, site, review, and community discovery methods to evaluate direct, indirect, and aspirational competitor tiers for comprehensive market positioning.

Can I use this to find SEO content gaps and compare competitor features?▼

Yes, this performs SEO content gap analysis and builds detailed feature comparison matrices alongside positioning maps and pricing tables to identify market differentiation opportunities and actionable switching narratives.

How do I build a positioning strategy from competitor pricing and reviews?▼

Building a positioning strategy involves mining competitor reviews, constructing pricing matrices, and performing SWOT analysis to recommend steal-worthy tactics, differentiation angles, and alternative pages for client-ready output.

What's the best way to benchmark social presence against competitors?▼

The best way to benchmark social presence is through structured multi-phase data collection that evaluates competitor tiers and produces consistent output formatting for actionable competitive intelligence reporting.

Does this competitive analysis tool require any specific data sources or dependencies?▼

No external dependencies are required; the tool uses structured multi-phase data collection methods including keyword, site, review, and community discovery to systematically identify competitors for a given target URL.

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