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competitive-intelligence

Researches competitors and generates battle cards, comparison pages, and win/loss analysis reports.

Updated Aug 28, 2026
Search Tags:#positioning#competitive intelligence#sales enablement#competitor analysis#battle cards#comparison pages#win loss analysis
One-click install
npx skills add https://github.com/nugiwabot/marketing-branding-selling-ads-skills --skill competitive-intelligence-nugiwabot
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-intelligence
Source: https://github.com/nugiwabot/marketing-branding-selling-ads-skills/tree/main/.agents/skills/competitive-intelligence
Command: npx skills add https://github.com/nugiwabot/marketing-branding-selling-ads-skills --skill competitive-intelligence-nugiwabot

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Sales and marketing teams often lack structured, up-to-date competitive intelligence, leading to lost deals, inconsistent positioning, and stale battle cards that nobody uses. ## Core Features & Use Cases - Competitor Research Framework: Systematically analyze competitor products, positioning, pricing, go-to-market strategy, strengths, and weaknesses using public and internal sources. - Battle Cards & Comparison Pages: Generate one-page sales battle cards with talk tracks and objection handling, plus SEO-optimized "alternative to" web pages. - Win/Loss Analysis: Structure win/loss interviews and track trends over time to feed insights back into positioning and product strategy. - Use Case: Your sales team keeps losing deals to a specific competitor. Use this Skill to research that competitor, build a battle card with differentiation talk tracks, and create a comparison page for your website. ## Quick Start Analyze our top competitor and create a battle card with positioning guidance, objection handling, and discovery questions for the sales team.

Frequently Asked Questions about competitive-intelligence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a sales battle card for a competitor?▼

A battle card is a one-page reference covering the competitor's positioning, your key differentiators with proof points, objection handling talk tracks, discovery questions, and win stories. Keep it scannable in 30 seconds and update it quarterly.

How to research competitors for product marketing?▼

Use public sources like competitor websites, review sites such as G2 and Capterra, job postings, and press releases, combined with internal win/loss interviews and sales feedback. Document product, positioning, pricing, go-to-market, strengths, and weaknesses per competitor.

What should a competitor comparison page include?▼

A comparison page should include a summary of ideal use cases for each product, a feature comparison table, reasons customers switch with real quotes, pricing comparison, a migration guide, and customer stories. Optimize it for SEO terms like "alternative to [competitor]".

How do I conduct a win/loss analysis interview?▼

Interview customers 1-2 weeks after a deal closes, asking what alternatives they evaluated, why they chose the winner, and what almost changed their decision. Track reasons over time to identify patterns and feed insights into positioning and product strategy.

What are the limitations of feature-based competitive positioning?▼

Feature parity races are exhausting and rarely decisive. This approach instead emphasizes competing on positioning, category reframing, niche domination, or value-based differentiation rather than claiming superiority on every feature.

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