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competitive-intelligence

Research competitors and generate an interactive HTML battlecard with comparison matrix.

4|2|Updated Feb 2, 2026
Search Tags:#competitive intelligence#market research#sales enablement#competitor analysis#battlecard#g2
One-click install
npx skills add https://github.com/propane-ai/kits --skill competitive-intelligence-propane-ai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-intelligence
Source: https://github.com/propane-ai/kits/tree/main/plugins/GTM/skills/competitive-intelligence
Command: npx skills add https://github.com/propane-ai/kits --skill competitive-intelligence-propane-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps sales and marketing teams quickly research competitors and generate comprehensive, interactive battlecards to gain a competitive edge in deals.

Core Features & Use Cases

  • Automated Competitor Research: Gathers information on competitors' products, pricing, recent releases, and market positioning from public sources.
  • Interactive HTML Battlecard Generation: Creates a shareable, self-contained HTML file with comparison matrices and detailed competitor profiles.
  • Use Case: A sales representative can use this skill to generate a battlecard for a key competitor before a crucial client meeting, ensuring they are well-equipped with talking points and differentiation strategies.

Quick Start

Research competitors and build an interactive battlecard for Salesforce and HubSpot.

Frequently Asked Questions about competitive-intelligence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build interactive competitor battlecards for sales meetings?▼

Generate interactive competitor battlecards by researching market positioning and product data to create an HTML artifact. The output features clickable profiles, comparison matrices, differentiation strategies, and landmine questions for sales enablement.

What is competitive intelligence and how does automated research work?▼

Competitive intelligence automates gathering public competitor data on products, pricing, and market positioning. It synthesizes this market research into structured profiles and comparison matrices to inform sales enablement strategies.

Can I generate a comparison matrix for multiple competitors at once?▼

You can generate a comparison matrix for multiple competitors within a single interactive HTML battlecard. The output includes clickable cards detailing differentiation, talk tracks, and landmine questions for each specified competitor.

What's the best way to research competitors and find differentiation strategies?▼

Research competitors and find differentiation strategies by requesting a battlecard for a specific competitor. The skill analyzes public sources to output product profiles, positioning details, and targeted talk tracks for sales enablement.

How do I equip my sales team with landmine questions for competitor deals?▼

Equip your sales team with landmine questions by generating an interactive HTML battlecard. The artifact provides specific talk tracks and landmine questions designed to highlight competitor weaknesses during client meetings.

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