competitive-landscape

Analyze competitive pressure using Porter's Five Forces and positioning maps.

Updated Apr 5, 2026
One-click install
npx skills add https://github.com/Jhabbig/Habbig --skill competitive-landscape-jhabbig
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitive-landscape
Source: https://github.com/Jhabbig/Habbig/tree/main/.claude/plugins/wshobson/startup-business-analyst/skills/competitive-landscape
Command: npx skills add https://github.com/Jhabbig/Habbig --skill competitive-landscape-jhabbig

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you understand competitive pressure, find market gaps, and turn competitor analysis into a clear positioning strategy.

Core Features & Use Cases

  • Five Forces analysis: assess new entrants, suppliers, buyers, substitutes, and rivalry.
  • Positioning maps: compare your product against rivals on dimensions like price, complexity, or target segment.
  • Competitive profiling: document strengths, weaknesses, pricing, and likely next moves for key competitors.
  • Use case: prepare a startup pitch, evaluate a new market entry, or decide how to differentiate against direct rivals.

Quick Start

Use the competitive-landscape skill to analyze my market, compare the top competitors, and recommend a winning positioning strategy.

Frequently Asked Questions about competitive-landscape

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze competitive pressure and find market gaps for my startup pitch?

To analyze competitive pressure for a startup pitch, you can use Porter's Five Forces to assess industry rivalry and Blue Ocean Strategy to identify uncontested market gaps, turning this data into a defensible positioning strategy.

What's the best way to profile competitors and benchmark my product against direct rivals?

The best way to profile competitors is by documenting their strengths, weaknesses, pricing, and likely next moves, then visualizing the data on a positioning map to compare your product against direct rivals on dimensions like price and complexity.

How does Porter's Five Forces help with market entry decisions?

Porter's Five Forces helps with market entry decisions by evaluating the threats of new entrants, supplier power, buyer power, substitutes, and competitive rivalry, allowing you to assess whether a new market is structurally attractive and defensible.

Can I use this approach to decide how to differentiate against indirect and future rivals?

Yes, you can use competitor profiling and advantage assessment to differentiate against direct, indirect, and future rivals by identifying their likely next moves and mapping your unique strengths against those trajectories.

When do I need a positioning map for my pricing strategy?

You need a positioning map for your pricing strategy when you want to visually compare your product's price and complexity against competitors, helping you identify underserved target segments and decide how to differentiate effectively.

Does this competitive analysis method work for evaluating both direct and indirect competitors?

Yes, this competitive analysis method works for evaluating direct, indirect, and future rivals by combining competitor profiling and advantage assessment to produce actionable market strategy across all competitor types.