competitive-platform-analysis

To identify competitors for market research, you need a positioning brief and data from sources like LinkedIn, review directories, and portfolio platforms. The process categorizes competitors based on positioning, size, and engagement format.

Competitive analysis tiering classifies competitors into 'Direct', 'Adjacent', and 'Aspirational' tiers. This categorization mechanism works by evaluating competitor positioning, size, and engagement format within the market landscape.

You need to scope a competitor set for benchmarking before starting a competitive analysis project. This ensures focused analysis by defining key players and their positions within the market landscape.

Yes, you can use LinkedIn and review directories for competitor profiling. These data sources, alongside portfolio platforms and awards, provide the necessary market landscape information to categorize competitors by size and positioning.

The best way to define a market landscape for targeted benchmarking is to provide a positioning brief. This allows the analysis to define the competitor set, categorize based on positioning, and classify competitors into specific tiers.