competitive-positioning

Analyze a startup's competitive landscape and generate investor-ready moat and positioning narratives.

Updated Jul 25, 2026
One-click install
npx skills add https://github.com/yaniv-golan/founderskills-test --skill competitive-positioning-yaniv-golan
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitive-positioning
Source: https://github.com/yaniv-golan/founderskills-test/tree/main/founder-skills/skills/competitive-positioning
Command: npx skills add https://github.com/yaniv-golan/founderskills-test --skill competitive-positioning-yaniv-golan

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

The Competitive Positioning Skill helps founders understand and communicate their market position by identifying competitors, mapping axes, scoring moats, and presenting an investor-ready narrative.

Core Features & Use Cases

  • Generates a landscape of 5-7 competitors across direct, adjacent, do_nothing, and emerging categories.
  • Produces moat scores, positioning scores, and a narrated investor-ready story.
  • Validates alignment with deck claims and supports cross-skill references for fundraising readiness.

Quick Start

Provide your deck or pitch context and let the skill assemble the landscape, enrich data, and deliver a final report to discuss with your team.

Frequently Asked Questions about competitive-positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build an investor-ready competitive landscape from a pitch deck?

To build an investor-ready competitive landscape, provide your pitch deck or document to analyze competitors and map them across direct, adjacent, do_nothing, and emerging categories. It outputs structured artifacts like landscape.json and report.md to support fundraising readiness.

What is moat scoring and how does it work for startup positioning?

Moat scoring evaluates your startup's defensive advantages against identified competitors. It analyzes your competitive landscape and generates structured moat_scores.json files, producing a narrated investor-ready story that validates alignment with your deck claims.

Can I use conversation inputs instead of a pitch deck for competitive analysis?

Yes, you can use conversation inputs, decks, or documents to perform competitive analysis. The process operates from these varied inputs to identify competitors, map axes, and emit canonical artifacts like positioning.json and landscape.json for investor readiness.

How do I validate that my pitch deck claims align with my competitive positioning?

To validate deck claims alignment, the competitive positioning process analyzes your provided deck and cross-references your narrative against the mapped landscape and moat scores. It enforces run_id provenance and governance gates to ensure consistent fundraising readiness.

What's the best way to score competitive moats for fundraising readiness?

The best way to score moats for fundraising readiness is to map 5-7 competitors across defined categories and evaluate their defensive advantages. This generates canonical moat_scores.json and positioning.json artifacts, returning a coaching payload after post-compose steps.

What are the limitations of automated competitive landscape mapping?

Automated competitive landscape mapping requires clear deck, document, or conversation inputs to accurately identify 5-7 competitors. It relies on provided context to generate structured artifacts and coaching payloads, meaning ambiguous inputs may limit the precision of the moat scoring.